The status quo of modern marketing isn't designed for you and me.The hard truth is that most marketing strategies are designed for massive corporations, while small businesses, consultants, coaches, and other experts are left feeling that the advice they’re given just doesn’t fit—and they’re right. We have two choices: we can struggle to force our businesses into an ill-fitting mold, or we can reinvent a system that works for us and allows us to thrive. I don’t know about you, I prefer door number two. 💌 Reach our team at hello@smco.studio. 🌟 Ready to work together? https://sarahmoon.net/get-started
Save on My Evergreen Workshops 🌲🌲🌲
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Hello Reader, Here’s the deal—most of our evergreen workshop replays and courses have a sweet discount, putting them pretty darn close to the price they were when I ran them live. So if there’s something you missed out on that you wanted, this is the opportunity to snag it.
I tell folks not only are my workshops great for solo business owners such as consultants, creatives, and coaches, they’re also great if you have an implementor helping you out. Strategies often fail because the person doing the actual work doesn’t know the why and the details—and these workshops fill in those gaps for your assistant or marketing coordinator. Here are some of my personal favorites because they get results FAST: 🧲 Magnetic Metas: This foundational workshop from earlier this year guides you through making sure your website metas—tiny billboards saying what each of your pages is about—are dialed in, on brand, and attracting the right clicks and conversions. Check it out here: https://shop.sarahmoon.net/meta-magnets?coupon=HEYVACAY 📸 Image SEO: If you’re a creative, this knowledge is non-negotiable. Showcase your work so it’s accessible to humans and Google. I’d also argue that it’s mission critical for anyone dealing with complex concepts, such as law or finance. We humans understand context so much better when information is reinforced visually. Amplify with images here: https://shop.sarahmoon.net/image-seo/?coupon=HEYVACAY 🛍️ Productized Services Quick Start: I’ve had so many wonderful success stories come out of this course and I’m definitely going to update it later this year to reflect that. If you’re looking for a way to deliver services without all the customization, in a repeatable and sustainable way, this is the course for you. (There’s a fun pricing workshop included as a bonus too.) Launch your productized service here: https://shop.sarahmoon.net/productized-services-quick-start/?coupon=HEYVACAY 🔍 SEO Funnel All Access Pass: This is a great suite of three related workshops to help you build a marketing funnel using SEO—the Alignthority™️ way. That means it’s designed for what I call “knowledge businesses,” not high volume, high churn businesses. The strategy is different for you, and this course is the only one I know of that reflects that reality. Build your authority in Google here: https://shop.sarahmoon.net/seo-funnel-toolkit/?coupon=HEYVACAY What’s not included? 1:1 sessions with me (there are coupon codes floating around if you look in my newsletter archives) and my upcoming workshop on flipping the script on how to content (it’s already at a promotional rate). For the rest, use the code HEYVACAY when you check out for a nice deal! Talk soon, Sarah |
Hi! I'm Sarah Moon!
The status quo of modern marketing isn't designed for you and me.The hard truth is that most marketing strategies are designed for massive corporations, while small businesses, consultants, coaches, and other experts are left feeling that the advice they’re given just doesn’t fit—and they’re right. We have two choices: we can struggle to force our businesses into an ill-fitting mold, or we can reinvent a system that works for us and allows us to thrive. I don’t know about you, I prefer door number two. 💌 Reach our team at hello@smco.studio. 🌟 Ready to work together? https://sarahmoon.net/get-started
Hello Reader, Remember that marketing strategy self-assessment I launched last year? I figured most of you would be in the "Create Your Body of Work" stage. After all, you're already out there doing the work, right? I assumed that reality correlated to my audience being fairly far along in their marketing journeys. But guess what? Month after month, the data from that assessment tells a different story. Turns out, the majority of you are in the "Clarify Your Foundations" zone. (Plot twist,...
Hello Reader, Last year my biggest single business expense line item (aside from mine and Josh's paychecks) was legal fees. No, I didn't find myself in hot water with the law, I finally sucked it up and dealt with a lot of long-standing legal tasks that needed to be handled: new contract, copyright filings, and the (slow, slow, slow) trademarking process for my Alignthority™ system. Why did it take me so long to get this important stuff tackled? I was afraid of being a bad client, or "getting...
Hello Reader, Have you ever asked Siri or Google how to do something? Here are some examples: How do I invest for retirement How to plant an edible garden How to price my consulting services How to get started mountain biking How can I travel using points How to hire a trademark attorney Fun-ish fact: I generated all of those examples using Google's autocomplete searches. Those are phrases that pop up when you type into the browser. A lot of searches start with "how," both in search engines...