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Hi! I'm Sarah Moon!

The status quo of modern marketing isn't designed for you and me.The hard truth is that most marketing strategies are designed for massive corporations, while small businesses, consultants, coaches, and other experts are left feeling that the advice they’re given just doesn’t fit—and they’re right. We have two choices: we can struggle to force our businesses into an ill-fitting mold, or we can reinvent a system that works for us and allows us to thrive. I don’t know about you, I prefer door number two. 💌 Reach our team at hello@smco.studio. 🌟 Ready to work together? https://sarahmoon.net/get-started

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Featured Post

That Time I Was Wrong (Why Data Matters) 📊

Hello Reader, Remember that marketing strategy self-assessment I launched last year? I figured most of you would be in the "Create Your Body of Work" stage. After all, you're already out there doing the work, right? I assumed that reality correlated to my audience being fairly far along in their marketing journeys. But guess what? Month after month, the data from that assessment tells a different story. Turns out, the majority of you are in the "Clarify Your Foundations" zone. (Plot twist,...

about 8 hours ago • 2 min read

Hello Reader, Last year my biggest single business expense line item (aside from mine and Josh's paychecks) was legal fees. No, I didn't find myself in hot water with the law, I finally sucked it up and dealt with a lot of long-standing legal tasks that needed to be handled: new contract, copyright filings, and the (slow, slow, slow) trademarking process for my Alignthority™ system. Why did it take me so long to get this important stuff tackled? I was afraid of being a bad client, or "getting...

7 days ago • 2 min read

Hello Reader, Have you ever asked Siri or Google how to do something? Here are some examples: How do I invest for retirement How to plant an edible garden How to price my consulting services How to get started mountain biking How can I travel using points How to hire a trademark attorney Fun-ish fact: I generated all of those examples using Google's autocomplete searches. Those are phrases that pop up when you type into the browser. A lot of searches start with "how," both in search engines...

14 days ago • 3 min read

Hello Reader, If you're a service provider, creative, or other professional smart person, you've probably heard no a time or a dozen. We've all been there—and I won't lie, it can really sting. When I first met my client Natalie Bullen (you can read her story here) she was very new in her business, yet I was blown away by how unfazed she was by rejection. She simply saw this as data and moved onto the next indicated thing. It seemed like an instinct—this is a skill I had to learn and Natalie...

17 days ago • 1 min read
person using black laptop computer

Hello Reader, I far too frequently find myself dragged into the occasional "discussions" about SEO being "dead" or there being "no future" in search engine optimization. This has escalated recently as Google recently de-indexed a decent sized chunk of spam sites. (You can read about that here.) Cue panic and hyperbole from folks either 1) creating spam sites or 2) selling competing programs and services. This reminds me of all the times people have proclaimed email marketing, Facebook, and...

21 days ago • 3 min read
love to learn pencil signage on wall near walking man

Hello Reader, Hi there, Remember the sale I mentioned while I'm on vacation? It's still happening, but time is running out and your last chance to snag a discount is 12am Pacific on April 1st. This is your chance to get most of my evergreen workshop replays and courses at close to their original live session prices. If you've had your eye on one but maybe missed out on the live pricing, this is your perfect opportunity! As always, these workshops aren't just for solopreneurs like consultants,...

26 days ago • 2 min read

Hello Reader, We're nearing the end of our dive into the actions you can take based on my signature framework, Alignthority™and this stage is all about turning your plans into action and keeping the momentum going in the form of cultivating a sustainable business. You can read previous installments here. As a reminder, I'm out of the office, and while I love seeing your replies in my inbox, my own replies will be delayed. The "Cultivate" stage might sound fancy, but it's actually quite...

28 days ago • 2 min read

Hello Reader, Quick note: our office is completely closed through the end of the month. I love getting your replies to these weekly emails, so just know that I'll be reading them when I'm back from vacation! In the meantime, we're visiting some of the core concepts I explore with consulting clients in building their marketing strategy. In last week's email, we explored the foundations of clarifying your authority, it’s time to shift into the Create theme. For some, this is a sweet spot. You...

about 1 month ago • 2 min read

Hello Reader,While I’m on vacation, I decided to run a little promotion in our shop. Here’s the deal—most of our evergreen workshop replays and courses have a sweet discount, putting them pretty darn close to the price they were when I ran them live. So if there’s something you missed out on that you wanted, this is the opportunity to snag it. 🎉EXPLORE THE SALE 🎉 I tell folks not only are my workshops great for solo business owners such as consultants, creatives, and coaches, they’re also...

about 1 month ago • 1 min read

Hello Reader, I'm out of the office on a much needed vacation. Of course, I didn't want to take a break from writing to you every Friday, so I thought I'd give you some prompts to ponder as you go on your authority building journey. If you hit reply, I won't answer as quickly as normal, but I still love hearing from you—I'm just off riding my bike in Span. 🚴🏻♀️ 🇪🇸 In our approach, Alignthority™, the foundation lies in "Clarifying" your brand. Sometimes I feel like "Clarify" is too broad or...

about 1 month ago • 1 min read
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