The status quo of modern marketing isn't designed for you and me.The hard truth is that most marketing strategies are designed for massive corporations, while small businesses, consultants, coaches, and other experts are left feeling that the advice they’re given just doesn’t fit—and they’re right. We have two choices: we can struggle to force our businesses into an ill-fitting mold, or we can reinvent a system that works for us and allows us to thrive. I don’t know about you, I prefer door number two. 💌 Reach our team at hello@smco.studio. 🌟 Ready to work together? https://sarahmoon.net/get-started
Alignment Matters 📐
Hello Reader,
Clients are probably sick of hearing me talk about "alignment"—and I know it's become something of a buzzword (ugh). But it's so critical to making things feel easier, and working smartly.
Here's why in three quick points:
1. Aligning your businesses' mission and practices inspires people to believe in you.
You know the old "show don't tell" mantra from high school writing class? That applies here too. When people see you acting in alignment with what you recommend, advocate for and believe, they believe it too.
2. Aligning your organization's mission and practices makes decision-making easy.
No agonizing over whether a client is a good fit, or if you should roll out a new service or not. You can easily evaluate tactics and strategies through this lens. When you know what you're all about and you're living it? That decision is abundantly clear.
3. Alignment allows you to attract the right collaborators, partners and team members.
No matter whether you're part of a purpose-drive organization, run a small business, or are building your personal brand, at some point you're going to need to make connections, hire, or team up with others. When you're wholly aligned with your own mission, it's far easier to find people clamoring to work with you.
The first step is writing down your values. What matters to you? Write it down. Share it. Believe in it.
Talk soon,
Sarah
P.S. We're going to be closing our schedule to website design projects for 2021 soon. If you want to be sure to get on the books for this year, at this year's rates, do hit reply so we can chat about whether or not our program is a good fit for you.
Hi! I'm Sarah Moon!
The status quo of modern marketing isn't designed for you and me.The hard truth is that most marketing strategies are designed for massive corporations, while small businesses, consultants, coaches, and other experts are left feeling that the advice they’re given just doesn’t fit—and they’re right. We have two choices: we can struggle to force our businesses into an ill-fitting mold, or we can reinvent a system that works for us and allows us to thrive. I don’t know about you, I prefer door number two. 💌 Reach our team at hello@smco.studio. 🌟 Ready to work together? https://sarahmoon.net/get-started
Hello Reader, Remember that marketing strategy self-assessment I launched last year? I figured most of you would be in the "Create Your Body of Work" stage. After all, you're already out there doing the work, right? I assumed that reality correlated to my audience being fairly far along in their marketing journeys. But guess what? Month after month, the data from that assessment tells a different story. Turns out, the majority of you are in the "Clarify Your Foundations" zone. (Plot twist,...
Hello Reader, Last year my biggest single business expense line item (aside from mine and Josh's paychecks) was legal fees. No, I didn't find myself in hot water with the law, I finally sucked it up and dealt with a lot of long-standing legal tasks that needed to be handled: new contract, copyright filings, and the (slow, slow, slow) trademarking process for my Alignthority™ system. Why did it take me so long to get this important stuff tackled? I was afraid of being a bad client, or "getting...
Hello Reader, Have you ever asked Siri or Google how to do something? Here are some examples: How do I invest for retirement How to plant an edible garden How to price my consulting services How to get started mountain biking How can I travel using points How to hire a trademark attorney Fun-ish fact: I generated all of those examples using Google's autocomplete searches. Those are phrases that pop up when you type into the browser. A lot of searches start with "how," both in search engines...