Alignment Matters 📐
Hello Reader,
Clients are probably sick of hearing me talk about "alignment"—and I know it's become something of a buzzword (ugh). But it's so critical to making things feel easier, and working smartly.
Here's why in three quick points:
1. Aligning your businesses' mission and practices inspires people to believe in you.
You know the old "show don't tell" mantra from high school writing class? That applies here too. When people see you acting in alignment with what you recommend, advocate for and believe, they believe it too.
2. Aligning your organization's mission and practices makes decision-making easy.
No agonizing over whether a client is a good fit, or if you should roll out a new service or not. You can easily evaluate tactics and strategies through this lens. When you know what you're all about and you're living it? That decision is abundantly clear.
3. Alignment allows you to attract the right collaborators, partners and team members.
No matter whether you're part of a purpose-drive organization, run a small business, or are building your personal brand, at some point you're going to need to make connections, hire, or team up with others. When you're wholly aligned with your own mission, it's far easier to find people clamoring to work with you.
The first step is writing down your values. What matters to you? Write it down. Share it. Believe in it.
Talk soon,
Sarah
P.S. We're going to be closing our schedule to website design projects for 2021 soon. If you want to be sure to get on the books for this year, at this year's rates, do hit reply so we can chat about whether or not our program is a good fit for you.