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Hi! I'm Sarah Moon!

The status quo of modern marketing isn't designed for you and me.The hard truth is that most marketing strategies are designed for massive corporations, while small businesses, consultants, coaches, and other experts are left feeling that the advice they’re given just doesn’t fit—and they’re right. We have two choices: we can struggle to force our businesses into an ill-fitting mold, or we can reinvent a system that works for us and allows us to thrive. I don’t know about you, I prefer door number two. 💌 Reach our team at hello@smco.studio. 🌟 Ready to work together? https://sarahmoon.net/get-started

Featured Post

Refreshing your blog for 2024?

Hello Reader, As algorithms get more and more fickle (looking at you, Instagram) I see more and more folks talking about returning to their previously abandoned blogs as a marketing channel. Which is great! I love seeing smart business owners focus on an owned property (remember, the own two online marketing channels you own are your mailing list and your blog). You could most definitely fire up WordPress or Squarespace or whatever website platform you use and start posting away, but that's...

Hello Reader, This week I stopped at my local art supply store (aka the second best place ever, just behind a local bookstore) and picked up some fun stuff, including a new watercolor paintbrush. (I've been taking a course on watercolor, it's fun!) I sprung for the fancier grade brush, which was about $12 USD instead of $8 USD. I got it home and, naturally, I had to test it out. It turns out this little brush solved almost all my frustrations. It wasn't me, it was the tool I was using. I...

Hello Reader, As we're solidly at the halfway point in the year, it's probably time to think about the end of the year. I know, wild, right? That's because one of the truths across industries is that the end of the year happens FAST—and folks who don't plan for the last few months end up being frustrated because their marketing isn't reaching the right people and they're lost in the shuffle. That means that right now is the perfect time to get ready for the fall and winter seasons (or spring...

Hello Reader, I've heard the phrase, "I love what I do but I hate marketing," more times that pretty much anything. Maybe it has slightly different phrasing, but the meaning remains the same. Believe it or not, I used to say the same thing! You see, when I worked in a regular W-2 job, I was always in "Communications," not "Marketing." We comms people thought we were somehow better than folks in marketing. We were communicating, not marketing, you see. That was noble, marketing was billboards...

burning woods on green grass field during daytime

Hello Reader, Do you ever feel like your marketing is just you standing on a crowded street jumping around saying, "Hey it's me, I'm over here, do you see me..."? It's not just you. From the hundreds of conversations I've had this year alone, a lot of people feel this way—everything seems noisy and crowded. I do, however, believe there's a way to still "do marketing" while avoiding that crowded street feeling: You can instead become a beacon of fresh ideas and spark conversations? I've...

Hello Reader, We sold out Summer of SEO 2024 a week before the deadline—how cool is that? Pretty freaking cool, I think! But what's even cooler is that this reminded me of something that I tell my clients, but forget to repeat to myself: This business thing? It should be fun. Sure, not every single thing (I hate admin and always will), but at it's core, there should be an element of joy. That was the attitude I had when promoting this summer program: I decided to do what was fun—including my...

Hello Reader, This week, I saw a great post from strategist Mark Pollard (a great follow if you're a strategy dork like me) reminding us that "Frameworks Frame Work." This concept has also been on my mind as I've been prepping for Summer of SEO 2024. In my strategic toolbox, I rely on a framework I call "Alignthority™." It's a powerful tool that helps me as a consultant pinpoint what truly matters for my clients and identify any gaps they might have missed along the way. But here's the thing:...

Hello Reader, Summer of SEO 2024 isn't for everyone—it's a very specific angle of SEO, which is really and truly all about using data we get from the search engine to raise our voices and grow our audiences. ❌ It's not for people who want to get an A+ in their Google Search Console scores (no one ever does, by the way). ❌ It's not for people who focus exclusively on "the techy stuff," like page speed and Core Vitals (these things are important, but just one piece of the SEO picture). ❌ It's...

Hello Reader, Awhile back, I realized I was spending way more energy than was reasonable fighting with people who were wrong on the internet. It wasn't healthy and it certainly wasn't changing anyone's mind. Instead of fighting with people on the internet, I now make a note with my thoughts in the Notes App and let it sit for a few days. If, after that time, I like what I wrote down and I still think it's true, meaningful, and distinctive (that's my personal checklist), I turn that into a...

Hello Reader, One of our biggest challenges as business owners is remembering that our preferences and our audience's preferences are not a single circle. We are not talking to ourselves. (I mean, I talk to myself all the time, but in the case of marketing, we're not talking to ourselves.) A lot of times people think of their audiences in terms of the decisions they themselves would make. The thing is, our clients/customers/etc aren't as advanced as us in their knowledge as we are. So what's...