Hi! I'm Sarah Moon!

Featured Post

Listen, Then Validate 🗯️

Hello Reader, This week, a client asked me a great question: "How do you come up with your ideas for content?" They were specifically referring to public-facing content such as blog posts, LinkedIn posts, get you the picture—content meant to be discovered by people generally unfamiliar with our...
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6 days ago • 4 min read
orange and white ceramic mug near green leaf plant with brown potted

Matchmaking Your Marketing to Awareness 😍

Hello Reader, This week, I had a conversation with a potential client about how different content on your website can and should target different awareness stages, and that careful attention to problem aware audiences can actually pay off massively in the long term. Warning: Serious nerding...
13 days ago • 5 min read
moon illustration

Four Years of Emails ➡️ Four Observations

Hello Reader, Somehow, another year of consistent email writing has come and gone and it's time for me to once again share lessons learned from committing to an email marketing practice. I know that "be consistent" is not the best advice ever and no one wants to hear that again, but an email...
20 days ago • 2 min read
pink and gray rolling chair

Understanding Strengths-Based Marketing 🏋🏼

Hello Reader, Several years ago when I took the CliftonStrengths Assessment, I had one of those proverbial lightbulb moments. The assessment (it's a pretty common one) identified my top "domain" as strategic, which means: Leaders with great Strategic Thinking strengths are the ones who keep us...
27 days ago • 2 min read
Safety. Artist: Khyati Trehan

More isn't better! ✨

Hello Reader, I'm wading back into the AI discussion (kind of) as I've seen a worrisome trend emerge from it. Tools like ChatGPT definitely make it easier to create content (and I've written about why already), and so I've already seen a lot of advice about how consultants, coaches, and other...
about 1 month ago • 1 min read
yellow and black truck toy

A Truckload of Gravel 🚛

Hello Reader, Recently, my mom (Hi, Mom! 👋) reminded me of a story from my childhood that I couldn't help but share. (It's funny.) I grew up in a very rural community in Oregon, think farms and tractors and horses. As a rural community, my tiny k-8 school had a huge annual fundraiser. You guessed...
about 1 month ago • 4 min read
red Wrong Way signage on road

Outputs ≠ Outcomes 💪

Hello Reader, Outputs are not outcomes. Learning to discern the difference between outputs and outcomes is the best thing you can do to get out of your own way. I was reminded of this recently when trying to set our own work priorities: Our own SM&Co website needs some significant updating to...
about 2 months ago • 2 min read
person in black shorts on boat during daytime

Balanced: Part Two 🏄🏻‍♀️

Hello Reader, Remember my newsletter a couple weeks ago, all about the importance of a balanced approach to marketing (click here and read that if you missed it)? It turns out, that could not have been more prescient. (Stressful story incoming!) This week, I logged onto my email like I always do...
about 2 months ago • 3 min read
blue and white diamond illustration

My Zoom Whiteboard is Full of Diagrams △ ⍜

Hello Reader, Something has happened over the last year or so—at least half the time when I talk to clients, whether in a one-off strategy session or a longer consulting relationship, my Zoom whiteboards have become packed with diagrams, frameworks, and models. I've talked about this previously,...
2 months ago • 3 min read
man walking on forest

Balanced 🧘🏻‍♀️

Hello Reader, One of the most dangerous things out in the free for all of the internet streets is the experts asserting that there’s one single solution to all the challenges of business. You’ve probably seen the pitches via ads in your social media feeds: “follow my top secret formula and...
2 months ago • 3 min read