Hi! I'm Sarah Moon!

The status quo of modern marketing isn't designed for you and me.The hard truth is that most marketing strategies are designed for massive corporations, while small businesses, consultants, coaches, and other experts are left feeling that the advice they’re given just doesn’t fit—and they’re right. We have two choices: we can struggle to force our businesses into an ill-fitting mold, or we can reinvent a system that works for us and allows us to thrive. I don’t know about you, I prefer door number two. 💌 Reach our team at 🌟 Ready to work together?

Featured Post

Thank you, [FIRST NAME GOES HERE]! 💫

Hello Reader, Thank you for joining our discussion about search-first marketing funnels! Keep your eye out for an invite to the next one soon! The private podcast feed should update later today, so if you prefer to listen in iTunes (or other player) grab the link here.​ Also, if you were unable...
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6 days ago • 1 min read
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👀 Visibility ≠ Discovery (plus Summer of SEO info) 👀

Hello Reader, I've been thinking a lot of about the confusion marketers create when talking about creating more visibility for ourselves and our businesses. This is where the problem of telling people to "show up" as a marketing tactic often falls flat. The problem being that simply making...
11 days ago • 3 min read
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The Summer of SEO starts now! 💃🏻

Hello Reader, You recently asked to be one of the first to know about our season-long event, The Summer of SEO. I'm so excited to reveal most of the fun to you today! (There may be a surprise or two coming as well.) Here's what's happening all summer long (or winter, if you're one of our friends...
14 days ago • 2 min read
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Why I ❤️ search funnels for knowledge businesses!

Hello Reader, Fifteen years ago, if you'd told me that Future Me would have a reputation for being pretty freaking good at getting super smart people found in Google, I would've looked at you like you had three heads. Back then, I was a communications generalist, with a focus on public...
18 days ago • 3 min read
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If I were starting from scratch, here's what I'd do...

Hello Reader, Some quick housekeeping: I'm writing this newsletter early because I'm out of town. If you reply, I won't see it for a bit—but I promise I'll read it ASAP! If you've been meaning to check "finally do SEO" off your marketing to do list, you'll want to check out what I'm calling...
25 days ago • 4 min read

Trying something new? Collect your data! 🧮

Hello Reader, Last week, I talked to you about my own experience re-writing and refreshing the design of my homepage. I made that decision based on a few things: I wanted to be more clear about what, as a company, SM&Co believes I was ready to elevate my message and a look that matched it It was...
about 1 month ago • 3 min read
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New Resources for You! ✨

Hello Reader, I'm so excited to share a nice chunk of resources that should help you—and a little look at the strategy behind WHY we chose to publish them. (I hope you enjoy these "behind the curtains" newsletters, they're fun to put together.) These were all written by me, but Josh heavily...
about 2 months ago • 2 min read

Three Business Strategy Myths Debunked 🧐

Hello Reader, Thank you all so much for your replies to my newsletter last week—I'm definitely incorporating nearly all of them into what's now looking to be a series about marketing outside of social media. (Which is really exciting, honestly!) If I didn't reply to you, I probably have a reply...
about 2 months ago • 4 min read
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Marketing without social media?

Hello Reader, I'm currently working on an article about marketing without social media. It's one of those that I've had on my "To Write" list in Notion for ages and ages, and I'm finally getting to it. Now feels right because I've observed so many people I personally know step back somewhat or...
about 2 months ago • 2 min read
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Listen, Then Validate 🗯️

Hello Reader, This week, a client asked me a great question: "How do you come up with your ideas for content?" They were specifically referring to public-facing content such as blog posts, LinkedIn posts, get you the picture—content meant to be discovered by people generally unfamiliar with our...
2 months ago • 4 min read
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