Sarah Moon

Hello Reader, I've been doing a lot of work behind the scenes on my own business (which has a habit of getting a bit "unwieldy" if I don't keep tabs on it) as well as working on some personal projects, and so this year I've researched a lot of different professionals, resources, and the like. In doing so, I have also reflected on what makes me feel "certain-ish" about my decisions vs uncertain. Funny, it's basically the same stuff that I'd consider "warning signs" when I talk to potential...

Hello Reader, When I decided to put strategy at the center of business, I knew I was signing up for a tough sell. It might seem counterintuitive since my approach to sales—which is really just sharing high-quality, valuable information—usually makes things easy. But strategy is different. Most business owners come to me with a list of outputs they want to implement. These outputs—or "deliverables" (a word I can't stand, by the way)—are exciting! They’re tangible and visible: when I ran my...

Hello Reader, 👉 My friend Jamar, YouTube for business expert extraordinaire, is hosting a fun challenge for the YouTube curious, the Leads on Repeat Challenge. I pay for Jamar's services, and wholeheartedly endorse his methods, seriously! Learn more here. (affiliate) 👉 Before I get started with this newsletter, reminder that I'm part of the More Leads, Less Hustle Audio Summit and it's a great, doable free audio format resource full of gems. Get the info here: https://layman.live/MoreLeadsSEO...

Hello Reader, Note: I will be sending one addition email about this private podcast I'm a part of. If you don't want to receive that but wish to continue getting my emails, click here. Ever find yourself saying "no" to something, even when it's a great opportunity? I do it all the time, especially when it comes to online summits. Most of them can feel like a stressful sprint: a whirlwind of videos, too many sessions, and then—poof—it all vanishes after a week. That's why this one is...

Hello Reader, Six years ago I wrote a newsletter that changed the trajectory of my business. It wasn't the best piece of writing I'd done, in fact, it was kind of mediocre (I have high standards for myself). I was basically doing a "thinking out loud" processing of what was really bothering me about marketing at the time. And it turned out, a whole lot of other people agreed with me—and it sparked a bunch of great conversations, connections to like-minded folks, and, after a few years, my...

Hello Reader, ⭐️ Before I get started with this newsletter, I wanted to let you know that my friend Kerstin Martin, Calm Business Magician (okay that's just what I call her), has just launched a new course, "Calm Email Marketing," and it's just the thing if you want to use email in your business without all the funnel chaos and urgency noise. Learn more about it here and get a discount using the code CEM200 through Sept 15 (I'm not an affiliate, just a fan). ⭐️ I often come across interesting...

Hello Reader, First things first, I wanted to highlight a few cool things my friends have been doing! My friend and former client Danbee Shin has launched an awesome new app for Kit (aka ConvertKit) users. It's the tool I've wanted to help understand my emails' performance better and I was delighted to beta test it. It's called Fetchbase and it's fabulous! She's just opening up sign ups for 100 users to start. Kayleigh Noele, a friend and former client, has just launched a new website...