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Hi! I'm Sarah Moon!

The status quo of modern marketing isn't designed for you and me.The hard truth is that most marketing strategies are designed for massive corporations, while small businesses, consultants, coaches, and other experts are left feeling that the advice they’re given just doesn’t fit—and they’re right. We have two choices: we can struggle to force our businesses into an ill-fitting mold, or we can reinvent a system that works for us and allows us to thrive. I don’t know about you, I prefer door number two. 💌 Reach our team at hello@smco.studio. 🌟 Ready to work together? https://sarahmoon.net/get-started

Featured Post

The Idea Ignitor 🔥

Hello Reader, Do you ever feel like your marketing is just you standing on a crowded street jumping around saying, "Hey it's me, I'm over here, do you see me..."? It's not just you. From the hundreds of conversations I've had this year alone, a lot of people feel this way—everything seems noisy and crowded. I do, however, believe there's a way to still "do marketing" while avoiding that crowded street feeling: You can instead become a beacon of fresh ideas and spark conversations? I've...

3 days ago • 1 min read

Hello Reader, We sold out Summer of SEO 2024 a week before the deadline—how cool is that? Pretty freaking cool, I think! But what's even cooler is that this reminded me of something that I tell my clients, but forget to repeat to myself: This business thing? It should be fun. Sure, not every single thing (I hate admin and always will), but at it's core, there should be an element of joy. That was the attitude I had when promoting this summer program: I decided to do what was fun—including my...

10 days ago • 1 min read

Hello Reader, This week, I saw a great post from strategist Mark Pollard (a great follow if you're a strategy dork like me) reminding us that "Frameworks Frame Work." This concept has also been on my mind as I've been prepping for Summer of SEO 2024. In my strategic toolbox, I rely on a framework I call "Alignthority™." It's a powerful tool that helps me as a consultant pinpoint what truly matters for my clients and identify any gaps they might have missed along the way. But here's the thing:...

17 days ago • 1 min read

Hello Reader, Summer of SEO 2024 isn't for everyone—it's a very specific angle of SEO, which is really and truly all about using data we get from the search engine to raise our voices and grow our audiences. ❌ It's not for people who want to get an A+ in their Google Search Console scores (no one ever does, by the way). ❌ It's not for people who focus exclusively on "the techy stuff," like page speed and Core Vitals (these things are important, but just one piece of the SEO picture). ❌ It's...

19 days ago • 2 min read

Hello Reader, Awhile back, I realized I was spending way more energy than was reasonable fighting with people who were wrong on the internet. It wasn't healthy and it certainly wasn't changing anyone's mind. Instead of fighting with people on the internet, I now make a note with my thoughts in the Notes App and let it sit for a few days. If, after that time, I like what I wrote down and I still think it's true, meaningful, and distinctive (that's my personal checklist), I turn that into a...

24 days ago • 1 min read

Hello Reader, One of our biggest challenges as business owners is remembering that our preferences and our audience's preferences are not a single circle. We are not talking to ourselves. (I mean, I talk to myself all the time, but in the case of marketing, we're not talking to ourselves.) A lot of times people think of their audiences in terms of the decisions they themselves would make. The thing is, our clients/customers/etc aren't as advanced as us in their knowledge as we are. So what's...

about 1 month ago • 1 min read
person holding remote pointing at TV

Hello Reader, Have you ever queued up a new show on Netflix and—whoops—hours later you've watched the whole thing? Who hasn't? 🙋🏻♀️ They hook us in with a great first episode and dangle teasers about what's to come, the stories that will enfold, and we just have to watch one more episode. Excellent content-first SEO is just like that. We find a hook to bring in eyeballs (ie the keywords that our audience is using). Then we pique their interest with that initial experience (thanks to well...

about 1 month ago • 1 min read

Hello Reader, "I'm so busy serving clients that I don't have time to do marketing." THIS. IS. NOT. GOOD. (Yes, I'm shouting.) I've heard this so, so, so many times over my two decades-plus career and I guarantee you that there's nothing noble in being so busy that you can't take thoughtful care of your own business. I don't want you to "so busy" your way out of business. Yes, this happens to successful people—more than you know. Here's what it looks like: Another one of my famous, ehhh,...

about 1 month ago • 1 min read

Hello Reader, I hope you enjoy this special Wednesday edition of my newsletter—I'm adding in a series about SEO for subject matter experts in addition to my regular emails. If for some reason this isn't your jam, click here, and you will be removed from this series but remain on my regular list. 🩴 Join the Summer of SEO 2024 Waitlist 🩴 Here's a secret: While I obviously love SEO (search engine optimization) for the visibility in Google it creates, what I really love are all the side benefits...

about 1 month ago • 2 min read

Hello Reader, All marketing works. You've heard (well, read, actually) me say this before. It's true. All marketing has the POTENTIAL to work. I could dress up in a hotdog costume and stand on the corner spinning a sign and that marketing would work. Would it attract the right people? Ehhhh... I think it takes a specific type of person to see someone in a hotdog costume and think, "Why yes, I do need some marketing strategy and the hotdog costume lady is just the one to do it!" But it would...

about 1 month ago • 1 min read
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