Hi! I'm Sarah Moon!

The status quo of modern marketing isn't designed for you and me.The hard truth is that most marketing strategies are designed for massive corporations, while small businesses, consultants, coaches, and other experts are left feeling that the advice they’re given just doesn’t fit—and they’re right. We have two choices: we can struggle to force our businesses into an ill-fitting mold, or we can reinvent a system that works for us and allows us to thrive. I don’t know about you, I prefer door number two. 💌 Reach our team at hello@smco.studio. 🌟 Ready to work together? https://sarahmoon.net/get-started

My Messaging Model ⭐️

Hello Reader, I don't market myself as a messaging expert—not because I'm not an expert in this (I am—been doing it for 20 years), but instead because "messaging" is a concept people define in so many different ways that it's actually really freaking hard to market (we hate hard!). Fancy...

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about 18 hours ago • 2 min read

Define the Destination 🗾

Hello Reader, When I launched my marketing strategy self assessment last month (you can do your self-assessment here), the second most common result was "Define the Destination." (I'll share about the first result sometime soon!) This was interesting to me on several levels. I kind of expected...

8 days ago • 1 min read

SEO Tips You've Never Heard Before 📍

Hello Reader, This summer I had the absolutely delightful opportunity to appear on my friend and previous client Eleanor Mayrofer's podcast, the Germany Expat Business Show. Now, before you hit delete because you're not an expat business owner in Germany (I'm not either!), let me tell...

15 days ago • 1 min read

Pedaling Success 🚴🏻

Hello Reader, I've ridden bikes most of my life—it was something to do growing up in the country. Then in college having a bike made life easier on a sprawling urban DC campus, and in grad school I got fed up with slow, stinky busses the meandered around Dublin, so I bought a bike and suddenly...

22 days ago • 3 min read

Context Cues 🎯

Hello Reader, In my marketing strategy assessment, the second most common answer is "Address Your Audience." This tracks with my experience working with clients as well—once folks successfully define their framework and the transformation they facilitate, the next challenge is ensuring they're...

29 days ago • 2 min read

Best Kept Secrets 🤫

Hello Reader, This week, I was working with one of my favorite clients, Jamar, on elevating his message to reach clients that are a perfect fit for his team's services. When I do this work as part of our six week strategy sprint, Spark Sessions, or three month marketing Accelerator programs, I...

about 1 month ago • 2 min read

a pile of letters that spell out the word war

Decrease Uncertainty ➡️ Increase Happiness

Hello Reader, Next week, I'm teaching the third and final installment in my Summer of SEO workshop series. This is actually my favorite in the whole sequence because it's so fun and so simple. We're talking about how you can answer people's questions to 1) rank in Google and 2) attract awesome...

about 1 month ago • 2 min read

multicolored marketing freestanding letter

Best Next Steps 🪜

Hello Reader, Oftentimes, people tell me that they need to "do marketing," but they're faced with overwhelming choices about tactics—so much so that even contemplating a strategic approach seems overwhelming and impossible. I set out to solve that oh so common challenge. I asked myself, "Could...

about 2 months ago • 1 min read

Your you-ness is your magic ✨ 🪄

Hello Reader, After writing my newsletter last week, I was chatting with my case study writer, Nailah (of the Content Witches) and mentioned that I had a lot of fun writing last week's newsletter and that "AI can't compete with my silly stories." And I told her that I was tempted to ask one of...

about 2 months ago • 2 min read

Tour de Strategy 🚵🏻‍♀️

Hello Reader, In our house, it's an important time of year—it's Tour de France season. My husband and I started watching this epic cycling event waaaaaay back when we were college students on a summer backpacking adventure in Spain. This was in the 1990s, folks! The only photo I could find of...

2 months ago • 3 min read

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