Hi! I'm Sarah Moon!

The status quo of modern marketing isn't designed for you and me.The hard truth is that most marketing strategies are designed for massive corporations, while small businesses, consultants, coaches, and other experts are left feeling that the advice they’re given just doesn’t fit—and they’re right. We have two choices: we can struggle to force our businesses into an ill-fitting mold, or we can reinvent a system that works for us and allows us to thrive. I don’t know about you, I prefer door number two. 💌 Reach our team at 🌟 Ready to work together?

Featured Post

The Value in a "Slow Action" Audience 🐢

Hello Reader, In business spaces, there's a lot of talk about urgency, speed, and getting people to take fast action. And of course, there's value in being able to prompt folks to make a move (assuming we're not talking manipulation and false urgency here). However, we don't talk enough about the value in ALSO speaking to people who are inclined—either by nature or the system they're working within—to take a slower path to decision-making. Let's dive into some of the reasons that leads may...
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7 days ago • 4 min read

Your inbox is probably overflowing...

Hello Reader, If your inbox is overflowing, you may want to re-read my newsletter from last year, about how you can just... opt out. I re-read it myself as I was getting ready to write this newsletter and it was a good reminder. What I wish I'd included in that newsletter is that it's also super okay if you WANT to do all the sales stuff. It was implied but not explicit. My advice is that's the case: always ask yourself if what you're snapping up is something that was in your plans anyway,...
14 days ago • 2 min read
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Firsthand Knowledge Makes Google Happy (Finally!) 💃🏻

Hello Reader, First of all, I'm excited to share with you a new podcast episode I was recently a guest on, Roadmap to One Million, Hosted by Stacey Reed. Check out my episode here! Stacey is an expert marketer who's run ads for all kinds of brands you know, including Zappos. I've been anticipating Google's announcement that they're fully integrating the new weighting of first hand knowledge and experience into the search results and it's finally, seemingly, live and in the wild. (Search...
21 days ago • 2 min read
a yellow background with lots of small circles

Don't be afraid to shine! 🔆

Hello Reader, As I've mentioned before, I ride my bike a lot. And since I live in the USA, this means being ultra careful about traffic, despite that I stay on our city's neighborhood speed-limited greenways that are designed for multimodal transportation (so kick scooters, roller skaters, runners, cyclists, etc as well as vehicles)—roads are roads, which means that you never know what's going to happen. Being the big dork that I am, I started researching how to make my bike rides safer. And...
28 days ago • 2 min read
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My Current Fave Search "Trick" 🤹🏻

Hello Reader, Before I get started, here's a hot tip: My favorite content redistribution tool, MissingLettr, is back on AppSumo. If you're not familiar with AppSumo, it's a marketplace where you can purchase software one time and use it forever—you know, like in the old days. This is probably my best software purchase of all time. I use it to recycle my content for a whole year, with very minimal work on our team's part. If you're even thinking about committing to content in the coming year,...
about 1 month ago • 2 min read
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Authority Means "The Standard" Doesn't Apply

Hello Reader, Reminder: Registration for my Image SEO Workshop is open and will be hosted live on Nov 8. (Yes, we always provide recordings.) Reminder #2: Mastermind applications are open. We'll begin reviewing them in November. I've been thinking a lot about how "industry standard" answers often don't apply to my clients (or me for that matter). Take search engine conversations—I have "official" answers, and then I have "but my people" answers. For example, "How long does SEO take to...
about 1 month ago • 1 min read
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My Business is "Boring" 🙋🏻‍♀️

Hello Reader, A friend of mine (and mastermind co-host, Natalie Bullen) writes these great business discussion prompts on social media. Beautiful answers pour in. They're always so sophisticated and thoughtful. Then I chime in with, "Boring answer: [...]" Seriously, my answer is almost always boring. Question: "What's the best marketing you've done?" Me: "Boring answer: A weekly newsletter." Question: "How did you build your authority?" Me: "Boring answer: Brick by brick. Consistency is...
about 2 months ago • 1 min read
white love letter on gray surface

Don't break what's working... ❤️‍🩹

Hello Reader, I recently hired a creative writer to help me craft some "thought leader stories" aka what normal businesses call "case studies." I wanted to do something different, and tell the stories of some of my clients rather than the normal "here's what the project was, here's the outcome." It just feel like I needed to do something different. (They aren't quite ready yet, but I'll share them when they are.) In those stories something came out that shocked me: a client said that I was...
about 2 months ago • 2 min read

Exciting updates! 💃🏻

Hello Reader, I'm super excited to share three updates I'm absolutely delighted about! Our Luminary Mastermind applications are now open! Natalie and I hosted a Facebook live about this, and will be sharing more in the coming weeks. Applications are rolling, so if you're excited by this concept, do apply ASAP. Get the details here and apply here. I was recently interviewed on Rochelle Moulton's new podcast, Soloist Women. This is an absolutely awesome podcast that went immediately to my...
about 2 months ago • 1 min read
person holding white ring light

Who's in your circle? 🟢

Hello Reader, Something has been on my mind lately as Natalie and I plan our 2024 Luminary Mastermind:​ I would not be where I am today if I didn't have an incredible circle of people who give me honest feedback, gut checks, and thinking it through help. Not a cheering section. That's what your family is for! Here's what that support has looked like over the years: My longtime friend who's got a long history in corporate and small business growth, who gleefully (ahem) pokes holes in my wild...
2 months ago • 2 min read
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