profile

Hi! I'm Sarah Moon!

The status quo of modern marketing isn't designed for you and me.The hard truth is that most marketing strategies are designed for massive corporations, while small businesses, consultants, coaches, and other experts are left feeling that the advice they’re given just doesn’t fit—and they’re right. We have two choices: we can struggle to force our businesses into an ill-fitting mold, or we can reinvent a system that works for us and allows us to thrive. I don’t know about you, I prefer door number two. 💌 Reach our team at hello@smco.studio. 🌟 Ready to work together? https://sarahmoon.net/get-started

Featured Post

"There's No Template"

Hello Reader, This week, I hosted my second Community Conversation of the year. Because of a combination of the odd time (scheduling between Portland, Oregon USA and Sydney, Australia is tricky) and my mediocre promo (probably a bigger factor), our attendance was lower than usual. However, I believe this is one of the most important conversations we've hosted—full stop. (And we've hosted some great ones!) I was joined by my dear friend Mark Schiralli, a business growth mentor and content...

5 days ago • 1 min read

Hello Reader, This week, two encounters got me thinking—again—about the way I and others talk about SEO (aka Search Engine Optimization—helping people get found in Google). First, a podcast interview on multilingual website search engine optimization got my wheels turning about audience intention and unmet needs. Then, a client confessed some of the website content they were writing, while "SEO-friendly," felt uninspiring to them. This got me thinking: why does traditional SEO often feel...

12 days ago • 2 min read

Hello Reader, Seven or eight years ago, I bought my husband the best holiday gift ever: a handmade Japanese chef's knife (he does most of our cooking and loves trying new recipes). The experience of buying this knife was incredible. I went into a local, independent shop that sells Japanese knives and only Japanese knives and was **that customer.** I basically said, "I know nothing about knives, I just want to buy something wonderful." Busy as it was, the lovely folks at this shop asked me...

19 days ago • 2 min read
macbook pro beside apple magic mouse

Hello Reader, I'm so excited to share a handful of events I'm hosting or participating in over the next six weeks. No matter if you're a creative or consultant or a coach, I bet there's something for you! NEW DATE] Free Community Conversation: Marketing Beyond Social Media in 2024 - Feb 5 @ 10:30am Pacific Please note the new date for this. Unfortunately, I had to reschedule this one and my calendar is a bit jammed at the moment, so it's happening a week from today. Our first Community...

22 days ago • 2 min read

Hello Reader, Thank you so much for the wonderful questions you shared with me as part of my series on blogging for your business (read the installments here, here, and here), but the most common one that I received was simply, "How do I now what to write about? This is such an amazing question and one that's worth taking some time to answer thoroughly. When clients ask me this, we reverse engineer the question—starting by Defining the Destination (the first step in my Alignthority™...

26 days ago • 3 min read

Hello Reader, One of my favorite pieces of content on my website is a line at the end of this client case study: Ready to boost your impact, own your voice, and grow your business? This line was written by a wonderful creative writer I collaborated with to document my clients’ stories. When I read that line, “own your voice” jumped off the page at me. This? This was what I’ve wanted to say for years, but didn’t even quite have the right words. And there it was. Own your voice. In a world...

about 1 month ago • 1 min read
vegetable and meat on bowl

Hello Reader, Quick Note: Our first workshop of the year is scheduled for early February. If you're ready to learn all about the little billboards hiding in plain site that help turn clicks into clients, sign up for Magnetic Metas. I'll write more about this workshop later, but just hit reply with any pre-sales questions. Last week I talked to you about how there’s a vast difference between blogging AS a business and blogging FOR your business. (If you haven't read that yet, go do so right...

about 1 month ago • 5 min read
MacBook Air beside gold-colored study lamp and spiral books

Hello Reader, Four years ago, I wrote a newsletter with the subject line, "Do people still read blogs?"​ Then, my answer was "Yes!" My answer today, still "Yes" but more of a "Yes, but here's what that means today versus a few years ago." What's a blog anyway? First of all, if you're not sure what a blog is, don't worry! Blogs in 2024 look very different than they did in the early days of blogging. For example, here's mine: https://sarahmoon.net/blog/ It's a a semi-traditional "blog" in...

about 2 months ago • 4 min read
fireworks illustration

Hello Reader, I had so many great plans for the last two weeks of the year—I love completely blocking my calendar and getting all my ducks in a row as the new year rolls around. Here's what I'd planned: Heavily promote our New Year's SEO audit special (it's still available and it's AMAZING). Start a new series on the ol' blog about—how's this for meta—business blogging, which I predict will have a resurgence this year. Finish up our 2024 strategic plan (fun fact, the best plans are no more...

about 2 months ago • 3 min read
person showing brown gift box

Hello Reader, Happy holidays! If you've been around here awhile, you may know that I occasionally do a fun round up of totally free good stuff you can grab from me when you need it. If you're new here, well, enjoy! I haven't put one of these roundups together in over a year, and now seemed like a good time to do this. Most of these items are a direct link, but some do require registration to access because of techy stuff. An asset inventory worksheet and Google Sheets template to see what...

2 months ago • 2 min read
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