Sarah Moon

Hello Reader, Note: I will be sending one addition email about this private podcast I'm a part of. If you don't want to receive that but wish to continue getting my emails, click here. Ever find yourself saying "no" to something, even when it's a great opportunity? I do it all the time, especially when it comes to online summits. Most of them can feel like a stressful sprint: a whirlwind of videos, too many sessions, and then—poof—it all vanishes after a week. That's why this one is...

Hello Reader, Six years ago I wrote a newsletter that changed the trajectory of my business. It wasn't the best piece of writing I'd done, in fact, it was kind of mediocre (I have high standards for myself). I was basically doing a "thinking out loud" processing of what was really bothering me about marketing at the time. And it turned out, a whole lot of other people agreed with me—and it sparked a bunch of great conversations, connections to like-minded folks, and, after a few years, my...

Hello Reader, ⭐️ Before I get started with this newsletter, I wanted to let you know that my friend Kerstin Martin, Calm Business Magician (okay that's just what I call her), has just launched a new course, "Calm Email Marketing," and it's just the thing if you want to use email in your business without all the funnel chaos and urgency noise. Learn more about it here and get a discount using the code CEM200 through Sept 15 (I'm not an affiliate, just a fan). ⭐️ I often come across interesting...

Hello Reader, The last thing I really want to do is use valuable newsletter space talking about AI and SEO. It's actually not the most interesting subject. However! The more I see about what other folks say, the more I feel like I have a responsibility to provide clarity and facts to you all. I've heard too many horror stories this year, it really is truly upsetting. So, let's break things down. First, let's talk vocab. 1. SEO. This stands for search engine optimization and it means...

Hello Reader, First things first, I wanted to highlight a few cool things my friends have been doing! My friend and former client Danbee Shin has launched an awesome new app for Kit (aka ConvertKit) users. It's the tool I've wanted to help understand my emails' performance better and I was delighted to beta test it. It's called Fetchbase and it's fabulous! She's just opening up sign ups for 100 users to start. Kayleigh Noele, a friend and former client, has just launched a new website...

Hello Reader, You know I love sharing what's worked for me so you can try things yourself, but I recently thought it may be fun for you to hear about some things that have not worked this year. A Month-Long Enrollment Period for Summer of SEO Whew... I will never ever do this again! Last year, several people who did not join SOS shared that they felt that the enrollment period was too short and that they wanted longer to join. I thought this was fair feedback, so I decided to give people a...

Hello Reader, A couple weeks ago I had a strategy session with a new client and they mentioned that they were disappointed that I didn't run Summer of SEO this year. To which my brain made a giant record scratch noise. y see, I'm in middle of Summer of SEO, I've got a great cadre of folks in this year's cohort, and the program is better than ever. I sent—what felt to me, at least—a zillion emails, including to the person who said this to me. I posted on the socials, despite dreading firing up...