Are you talking to yourself? 🤷🏻♀️
Hello Reader, One of our biggest challenges as business owners is remembering that our preferences and our audience's preferences are not a single circle. We are not talking to ourselves. (I mean, I talk to myself all the time, but in the case of marketing, we're not talking to ourselves.) A lot of times people think of their audiences in terms of the decisions they themselves would make. The thing is, our clients/customers/etc aren't as advanced as us in their knowledge as we are. So what's...