Sarah Moon

Hello Reader, In my city, they recently released a survey about public service usage. It was FASCINATING. Only 22 percent of people reported using "government services." And yet, over 90 percent use their neighborhood parks, almost 70 percent use their local library, and we can safely assume that essentially 100 percent use sidewalks and roads. See the disconnect? People don't realize these are services provided and maintained by our local government. (Sidebar: Admittedly, as a former public...

Hello Reader, I had a call with a potential client this week, and we were chatting about different levels of marketing, especially when we're talking about organic marketing via the search engine, and I explained how I typically approach things like this: Get foundations in place; Enhance those foundations with content for solution-aware folks; Attract problem-aware people with a content strategy for your blog (e.g. create articles). And they made such a great observation I thought would be...

Hello Reader, Awhile back, I decided I was sick and tired of disposable pens. I write down so much and so I blow through pens, even good quality ones. I'd been using a little Kaweco Sport fountain pen a bit in my watercolor painting hobby and I thought, "Well, fountain pens are a lot less wasteful." So I got a nice-ish piston filler fountain pen and some (very sparkly) ink. (Here's a video that explains how that works, it's cool!) Problem solved! I know you might be thinking, "But Sarah, just...

Hello Reader, Let me be clear: I don’t use SEO as a cornerstone marketing technique because I love google. In fact, they’ve really lost their way as a company since they ditched the "Don't be evil" slogan. I don’t do this work because I’m obsessed with the thrill of a number one ranking. Sure, it’s obviously a fabulous return on investment and a great “top of funnel” strategy, but those metrics aren’t what excite me. Nope, what excites me most about SEO strategies is that it’s still a...

Hello Reader, Ever felt like the marketing advice you're getting just... doesn't fit? Like you're trying to wear someone else's favorite super soft hoodie? Yep, same here... (And this has literally been my job!) A moment that’s stuck with me for a long time happened when I was working with one of my Spark Sessions clients (forgive me if you've heard this story from me before—I love to tell it), and they voiced this exact frustration. It sparked something in me, and I blurted out: "The system...

Hello Reader, Quick note: YouTube did a number on me and flagged me for... something? Which resulted in my doing a whole live while apparently being banned from livestreaming. (We believe this is a tech glitch on their end.) My sincere apologies if you showed up this week and saw nothing but a blank screen. I'm trying to get the file recovered and if that doesn't work, I'll re-record the video and pop it up on my channel. I sure felt like a jerk emailing thousands of people to join me live...

Hello Reader, Want to hear about the number one mistake I see from business owners, whether they are solopreneur types or larger entities? (No, I'm not immune from this mistake either.) Well, I'm going to be talking about this live on YouTube on Wednesday, February 19 at 11am Pacific. I'm super excited to kick off this series of YouTube videos and as a special thank you, I'll be dropping a coupon link for everyone who attends live. Here's the link: Want to add it to your calendar? Click this...