Sarah Moon

Hello Reader, Come find out all about what two marketing and business strategists predict for 2025 (for free) on Friday! You're invited to Jamar Diggs' and my annual community conversation. I believe this is the fourth annual edition and it's always so much fun. ⭐️ Sign Up for Free ⭐️ Please note: If you have any trouble signing up, just hit reply with your preferred email address and we'll take care of you—I know since some updates, some people have had trouble with Crowdcast. These sessions...

Hello Reader, 👉 Don't forget to sign up to join my friend Jamar Diggs and I for a discussion next week all about trends and predictions for the new year. It's free and super fun! Confession: I despise the word "funnel" when we're talking about anything other than baking supplies or tornados. Funnel is an exceptionally imprecise term marketers use to describe how potential clients move through our marketing ecosystem, and it often ignores the nuances and complexities of human behavior. I've...

Hello Reader, Before I get started, here are a some housekeeping notes: My good friend and colleague Jamar Diggs and I are back for our annual December gabfest and you're invited. This is always a blast and this year our theme is loosely predictions and trends. Sign up for free for this Dec 6 live event. I mentioned this in a PS last week but I wanted to reiterate that I'm considering hosting an affordable live workshop on how to plan changes to your website without tanking your visibility in...

Hello Reader, Lately, I've been thinking a lot about networking, and how way back in the day—you know... 2009 or so—networking was the backbone of my business development. Now, you'll often hear me complaining about networking. Which, honestly, is too bad. The thing is, I really like building relationships, making recommendations to awesome people I know, and learning about the cool work other people are doing! However, that's definitely not how it feels when "doing networking." In fact, I'm...

…was a screw up. That's right, Reader. Once, I forgot to write the subject line in my email newsletter and somehow sent "A" as the subject line and it resulted in an astronomical open rate. Oh, it also had great engagements too—people replied and said things like, "Oh this is clever." I was horrified. Partly this was an ego thing. After all, I do think about my subject lines and try to write something that people will find interesting enough to open. And it turns out, a screw up was the one...

Hello Reader, If I had a nickel for every time I've had a conversation with a colleague or a client about unsolicited feedback they've received, well, I'd have a nice pile of nickels here on my desk! Complaints happen to us all, and I absolutely understand how dealing with unexpected complaints can be jarring and create self-doubt. In fact, I know folks who've changed their entire business thanks to one complaint! And sometimes these complaints are merited. I've definitely had weird tech...

Hello Reader, 👉 First, a heads-up that my shop is going to be hibernated for a few weeks starting in early November while Josh and I do a big migration to a new learning platform. Some courses are also going to get updates and edits during that time as well. If there's anything you've had your eye on, use the code BIGMOVE for a very, very nice discount. You'll also be moved to the new platform and get any updates we add when it all goes live later this year, so don't worry about losing...