The Bookends of Marketing: Why "Set It & Forget It" Doesn't Work 📕📗📘
Hello Reader, All marketing works. You've heard (well, read, actually) me say this before. It's true. All marketing has the POTENTIAL to work. I could dress up in a hotdog costume and stand on the corner spinning a sign and that marketing would work. Would it attract the right people? Ehhhh... I think it takes a specific type of person to see someone in a hotdog costume and think, "Why yes, I do need some marketing strategy and the hotdog costume lady is just the one to do it!" But it would...