Sarah Moon

Hello Reader, By the way, the replay of my live with my friend Jamar Diggs is up on Crowdcast: http://crowdcast.io/c/sarah-jamar-2025 It's a ton of fun! You've probably heard about marketing funnels—I share a lot about this. If you're not familiar with the concept, it's not that complicated. It's effectively how people become customers of your business, moving from discovery to the sale. A common framework for this is "Top of Funnel, Middle of Funnel, Bottom of Funnel." I don't love this...

Hello Reader, Once upon a time, in a galaxy that feels far, far away, I was the content manager for a trade association. It was the early days of online marketing, and I did a bit of everything—from publications and events to managing our social media (try not to fall over in shock at that last one). But the real "beast" of the job was the consumer-facing blog. Back then, digital marketing was a game of pure volume. Readers expected a constant stream of updates in their RSS feeds (remember...

Hello Reader, I recently took a pretty great online course about sketchbooks (I am a Skillshare affiliate but I pay for my own subscription) and how to develop a consistent creative practice that actually fills them up (instead of staring at a blank page). And while the whole course was packed with great insights, my biggest takeaway was the instructor reframing "starting" as "opening a door" and then had several frameworks for doorways to start with in filling a sketchbook. I talk to my...

Hello Reader, Historically, my email the Friday after U.S. Thanksgiving has my absolute worst open rate of the entire year. So, I'm going to keep this week's short and get back to meaty stuff next week. This week, I thought it would be fun to highlight some things I think are pretty freaking cool that folks I know or admire are offering. A bit of community amplification so to speak. But first, don't forget that I have a fun little flash sale on strategy sessions happening. You can read the...

Hello Reader, This year, I've designed three websites, including my own and two through my Alignthority® Accelerator service—quite the change from just a couple of years ago when I led design on 40+ sites per year! When I was go-go-going with websites, I definitely clocked trends and changes, but I don't think I noticed as many subtle shifts in the strategy behind websites nor did I catch tiny things as quickly, because, again, we were doing things F-A-S-T fast! (If you weren't around at that...

Hello Reader, Once again, two reminders! My awesome FAQ for visibility workshop is next week. It will NOT be available to purchase after the live workshop, so if you want to learn how to make your website more visible across search types, sign up! I'm surveying folks to find out if the interest they've said they have in a winter round of my summer program is actually real or not. The working name for the winter version is "Search & Story Incubator" and it would potentially have a slightly...

Hello Reader, Two quick notes before this weeks' newsletter: 👉 I'm hosting a fabulous live workshop on Nov 18 and I'd love for you to join me! Learn more here. 👉 I am considering hosting a winter round of my popular group program, Summer of SEO, with a slightly different spin. If you're interested, let me know here. Right now I haven't received enough interest to merit the marketing and admin that would go into running this in the winter, so do let me know if you're interested! When it comes...

Hello Reader, This past weekend we went to the coast in order to avoid, believe it or not, fireworks at Halloween. I grew up going to this particular beach town and it sometimes creatives a problem, because my memories of what's available are rooted in approximately 1994. Which was, I'm sorry to say, some time ago. So, like any typical user of the internet (92 percent of us, to be specific!), I started searching. Here are some examples of things I asked the internet: When is low tide at...