Sarah Moon

Hello Reader, A couple weeks ago I had a strategy session with a new client and they mentioned that they were disappointed that I didn't run Summer of SEO this year. To which my brain made a giant record scratch noise. y see, I'm in middle of Summer of SEO, I've got a great cadre of folks in this year's cohort, and the program is better than ever. I sent—what felt to me, at least—a zillion emails, including to the person who said this to me. I posted on the socials, despite dreading firing up...

Hello Reader, If you're even loosely connected to the online marketing world like me, you've probably seen a lot of chatter. Some "big names" are finally waking up to the problems with the pyramid-scheme-style marketing that's been so pervasive since 2020 or so. (I wrote about this on my blog many years ago, if you want to dive deeper.) If you've been spared this particular online discourse, honestly, I'm a little jealous, ha! What really crumbles my cookies, though, is watching some of these...

Hello Reader, 👉 Before I get started, I wanted to bring your attention to a Brand Protection Intensive my wonderful business attorney Nequosha is hosting. She's awesome, and if you need to get your intellectual property sorted, this may be a great place to start. I don't get any kickbacks or benefits from sharing this, I just think so highly of her that I had to share! "What should I be doing if my industry feels chaotic right now?" I've been asked this, or a variation thereof, over and over...

Hello Reader, My clients are always asking me the best questions. Recently, a busy practitioner asked me on a strategy call, "Okay so what marketing things can I do in 20 minutes?" I love this thinking so, so much! Because way too often marketing people push big stuff: campaigns, lengthy content, webinar funnels, all those things that are a pretty heavy burden if you're rushing from task to task in your business. I've talked about this a bit in this newsletter previously, and in this blog...

Hello Reader, It's been awhile since I've gotten down to brass tacks and talked about some tactical items, and since I had a conversation last week that sparked this thought, I thought I'd share it with you. Long story short, today, I want to talk to you about the one thing a MATURE business needs on their website—no ifs, ands, or buts about it. I am very rarely this bossy about marketing, so you know it's important! You need a REAL "About" page. Listen, gone are the days of the about page...

Hello Reader, All marketing works. You've heard me say this before, and it's absolutely true: all marketing has the potential to work. In fact, very little annoys me as someone trying to agitate their audience by proclaiming "XYZ doesn't work anymore, it's time for ABC." Show me the data before declaring any marketing DOA. Picture this: I could dress up in a hotdog costume, stand on a street corner, and spin a sign. That marketing would generate attention. Now, would it attract the right...

Hello Reader, This week I participated in a fun Bluesky chat hosted by Mollie of FernCRM/FernCX all about SEO and the intersection with ethical business strategies. You can read Mollie's recap here. While all of the questions were great, one stuck out to me in particular: "How can SEO help small business owners recession-proof our businesses?" You can read my answers linked above, but I wanted to talk bigger picture about this concept of recession proofing, because for folks based in the...