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Sarah Moon

The status quo of modern marketing isn't designed for you and me.The hard truth is that most marketing strategies are designed for massive corporations, while small businesses, consultants, coaches, and other experts are left feeling that the advice they’re given just doesn’t fit—and they’re right.We have two choices: we can struggle to force our businesses into an ill-fitting mold, or we can reinvent a system that works for us and allows us to thrive. I don’t know about you, I prefer door number two. 👉Get my 100% free course all about making your own luck when it comes to marketing right here: https://sarahmoon.net/free-seo-course

A sign that says mind the gap on the side of a train

The Attribution Gap 🛰️

Hello Reader, 👉 Reminder! Squarespace SEO Hacks is now open! This is my objectively fabulous course that goes beyond the basics and dives deep into SEO strategy exclusively for Squarespace website owners and designers so you can level up your visibility in Google, Bing, chatbots, and beyond. Learn more here! 👉 Not sure if it's right for you? Come to my live Q&A next week! Sign up here. Because I've been prepared to reopen this course, I've been digging into my analytics to figure out if there...

Squarespace SEO Hacks is Back Open! 🚪

Hello Reader, Please note, I will be promoting my Squarespace SEO course over the next week. If you're not interested, I will likely mention it in my weekly email, but you can opt out of special emails about it by clicking this link. Today I wanted to tell you about Squarespace SEO Hacks, my on-demand course designed to help Squarespace website owners and designers alike overcome SEO overwhelm in order to make their beautiful Squarespace website work hard for them, attracting clicks and...

Behind My Rebrand 🎨

Hello Reader, I'm going to cut to the chase, I have very exciting news (okay it's exciting for me, maybe not normal people): I have a new brand and website (you got a little preview last week with my new email newsletter template). The brand was designed by my long-time friend, sometimes client, and occasional collaborator Olivia August who runs a fabulous small agency called Bold August Design. She not only does wonderful design work, she's just fabulous to work with and has a process that...

Silhouettes of people running along a waterfront at sunset.

Ready or Not? ✅

Hello Reader, I've been doing a lot of work behind the scenes on my own business (which has a habit of getting a bit "unwieldy" if I don't keep tabs on it) as well as working on some personal projects, and so this year I've researched a lot of different professionals, resources, and the like. In doing so, I have also reflected on what makes me feel "certain-ish" about my decisions vs uncertain. Funny, it's basically the same stuff that I'd consider "warning signs" when I talk to potential...

Team brainstorming with sticky notes on glass wall.

Start with Strategy 🏁

Hello Reader, When I decided to put strategy at the center of business, I knew I was signing up for a tough sell. It might seem counterintuitive since my approach to sales—which is really just sharing high-quality, valuable information—usually makes things easy. But strategy is different. Most business owners come to me with a list of outputs they want to implement. These outputs—or "deliverables" (a word I can't stand, by the way)—are exciting! They’re tangible and visible: when I ran my...

Not everyone's a fan (and that's okay) 🐾

Hello Reader, 👉 My friend Jamar, YouTube for business expert extraordinaire, is hosting a fun challenge for the YouTube curious, the Leads on Repeat Challenge. I pay for Jamar's services, and wholeheartedly endorse his methods, seriously! Learn more here. (affiliate) 👉 Before I get started with this newsletter, reminder that I'm part of the More Leads, Less Hustle Audio Summit and it's a great, doable free audio format resource full of gems. Get the info here: https://layman.live/MoreLeadsSEO...

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An Audio Summit You Don’t Have to Binge 🎧

Hello Reader, Note: I will be sending one addition email about this private podcast I'm a part of. If you don't want to receive that but wish to continue getting my emails, click here. Ever find yourself saying "no" to something, even when it's a great opportunity? I do it all the time, especially when it comes to online summits. Most of them can feel like a stressful sprint: a whirlwind of videos, too many sessions, and then—poof—it all vanishes after a week. That's why this one is...