Sarah Moon

Hello Reader, 👉 Before I get started, I wanted to bring your attention to a Brand Protection Intensive my wonderful business attorney Nequosha is hosting. She's awesome, and if you need to get your intellectual property sorted, this may be a great place to start. I don't get any kickbacks or benefits from sharing this, I just think so highly of her that I had to share! "What should I be doing if my industry feels chaotic right now?" I've been asked this, or a variation thereof, over and over...

Hello Reader, My clients are always asking me the best questions. Recently, a busy practitioner asked me on a strategy call, "Okay so what marketing things can I do in 20 minutes?" I love this thinking so, so much! Because way too often marketing people push big stuff: campaigns, lengthy content, webinar funnels, all those things that are a pretty heavy burden if you're rushing from task to task in your business. I've talked about this a bit in this newsletter previously, and in this blog...

Hello Reader, It's been awhile since I've gotten down to brass tacks and talked about some tactical items, and since I had a conversation last week that sparked this thought, I thought I'd share it with you. Long story short, today, I want to talk to you about the one thing a MATURE business needs on their website—no ifs, ands, or buts about it. I am very rarely this bossy about marketing, so you know it's important! You need a REAL "About" page. Listen, gone are the days of the about page...

Hello Reader, All marketing works. You've heard me say this before, and it's absolutely true: all marketing has the potential to work. In fact, very little annoys me as someone trying to agitate their audience by proclaiming "XYZ doesn't work anymore, it's time for ABC." Show me the data before declaring any marketing DOA. Picture this: I could dress up in a hotdog costume, stand on a street corner, and spin a sign. That marketing would generate attention. Now, would it attract the right...

Hello Reader, This week I participated in a fun Bluesky chat hosted by Mollie of FernCRM/FernCX all about SEO and the intersection with ethical business strategies. You can read Mollie's recap here. While all of the questions were great, one stuck out to me in particular: "How can SEO help small business owners recession-proof our businesses?" You can read my answers linked above, but I wanted to talk bigger picture about this concept of recession proofing, because for folks based in the...

Hello Reader, As I've noted previously, I am currently promoting my summer strategy program. If you do not want to receive these emails, click here. Since there are a few spots in the VIP tier of Summer of SEO still open, I thought now would be a good time to share a bit more about what you can expect in this experience. The VIP tier gets all the same goodies as the Essentials, and adds three collaborative working, one-to-one sessions with me. These sessions are 90 or so minutes long (if...

Hello Reader, I've been thinking a lot of about the confusion marketers create when talking about creating more "visibility" for ourselves and our businesses. This is where the problem of telling people to "show up" as a marketing tactic often falls flat. The problem being that simply making ourselves more visible is unlikely to create momentum unless we've been discovered by the right people—people who can make decisions to, you know, pay us for our high skill services. When your discovery...