Are you making this content marketing mistake? 🤔
Hello Reader,
As you know, I talk a lot about content marketing—specifically content ON your website. (Spoiler alert: I'm not going to stop, #sorrynotsorry.)
One of the tips I give clients that always surprises them is this:
Follow this rule: In the first 20% of your content, make it crystal clear that you are a business, that you work with clients/customers, that you are an expert who knows their stuff.
Sound simple? It is! However, keep in mind that it's easy to overlook this step.
I mean, that "work with me" navigation tab is sitting right there! Here's the deal, though: we humans aren't the most observant folks. We're busy, we've got information overload, we've got a lot going on. So, what's obvious to us who are "in it," is opaque to our audience.
If you want to grow your business with your content marketing (you should want this), then don't neglect telling people that you are indeed, a business.
Once you've cultivated that habit, the next step is augmenting this by including case studies, client/customer interviews, and other proof that you're a legit expert who helps create success stories for their people. (Nope, a testimonial scroller isn't enough to get an A on this homework.)
Don't leave folks guessing—show them those receipts!
Talk next week,
Sarah
Founder/CEO, SM&Co
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