Asking questions? (So are your people!)

Hello Reader,

This past weekend we went to the coast in order to avoid, believe it or not, fireworks at Halloween. I grew up going to this particular beach town and it sometimes creatives a problem, because my memories of what's available are rooted in approximately 1994. Which was, I'm sorry to say, some time ago.

So, like any typical user of the internet (92 percent of us, to be specific!), I started searching. Here are some examples of things I asked the internet:

• When is low tide at Cannon Beach?
• Are there any new non-pub restaurants on the north coast?
• How dog friendly is [hotel name]?
• When are the king tides? (Hey, they freak me out.)
• Are the jellyfish bad on the Oregon Coast in October?

(Here's a dog picture from this weekend.)

This is incredibly typical consumer behavior—and it extends to basically anything we need or are curious about. We ask. Most of us ask Google, a small segment asks generative AI software like ChatGPT, others use alternative search engines like Duck Duck Go to ask, others talk to Siri, but it's all asking nevertheless. And the regardless of the origins of the questions, the answers literally come from content on the internet, on websites.

This means that we, as people with websites, have a really cool opportunity: We can answer those questions.

And what happens when we answer those questions?

We build trust. We build our brands. We build our authority.

That's all simply by acknowledging that we know more than the people who may need us, so we provide that knowledge to them so they can make good decisions. Some people may even call this "overcoming objections."

This is a technique I've used in my own business for years, because it melds the various search engines with innate human curiosity—it feels like approachable marketing that's actually helpful, kind of like magic. I've taught this at least annual over the years, up until 2023.

However, the mechanics and mechanisms of search have changed a lot since then, so I had to dig deeply into research to make sure that I was providing current data and relevant trends, which took quite some time (hence the teaching hiatus). Well, I'm excited to announce that this live workshop is back, significantly overhauled and rebooted and is happening this month.

We'll cover three core elements in this live workshop:

• What's New in 2025—AI, Google, & Buying Psychology
• Informational FAQs as a lead generator and pipeline builder.
• Commercial FAQs as a buying motivator and trust builder.

As you know, I'm a no-nonsense strategist, so I promise you that this workshop is hype-free, and void of drama.

I want you to know equipped with the knowledge to implement these techniques, which are super approachable for nearly everyone, on nearly any website platform. If you've taken previous versions of this workshop, you'll find this is quite different because the technology and trends have changed.

👉 Important: This workshop will only be available through Nov 18, and while all students will get a replay, it will not be available as an evergreen product inside my Alignthority® Academy.

I hope to see you on the 18th! If this isn't for you, I will be promoting this workshop further, so you're welcome to click here and I'll make sure you won't get future emails exclusively about this workshop.

Warmly,

Sarah

P.S. There's an option to add a 1:1 with me to your workshop, but those spots are limited in quantity, so if you want that add-on, I'd recommend grabbing it sooner rather than later.