Binge-Worthy SEO 📺

Hello Reader,

Have you ever queued up a new show on Netflix and—whoops—hours later you've watched the whole thing?

Who hasn't? 🙋🏻‍♀️

They hook us in with a great first episode and dangle teasers about what's to come, the stories that will enfold, and we just have to watch one more episode.

Excellent content-first SEO is just like that.

We find a hook to bring in eyeballs (ie the keywords that our audience is using).

Then we pique their interest with that initial experience (thanks to well structured content that's true, meaningful, and distinctive).

Finally, they're presented with more they can check out right then and there (via internal links, related content, and content upgrades or lead magnets).

Just like that binge-worthy show on your favorite streaming service.

The goal isn't getting them to watch one episode—it's for them to not be able to stop until they've finished the series. That's how excellent content-first SEO hides in plain sight. You don't know you've gone down the rabbit hole until you're deep inside it and then it's too late.

I'm teaching this methodology inside Summer of SEO 2024, which can best be described as a group strategy program that's designed to also support you in finally building your authority in the search engine and beyond. Enrollment will open this week (we're putting the finishing touches on the tech right now—it always takes longer than I think it will) and the wait list will have first shot at the limited spaces.

If it interests you, sign up to get notified first (there's no obligation to enroll).

Talk soon,

Sarah