Closing the authority gap (free event)


Hello Reader,

Next week, Wednesday, March 25, 2026 3:30 PM ET / 12:30 PM PT, I'm participating in a really great panel with other experts all about closing the authority gap, hosting by my friend and Summer of SEO alum Kristen of Cursor & Ink, a brand strategy firm. Kristen has put together a great slate of speakers with diverse perspectives that I think you'll love learning from!

We're going to be talking about:

  • Why authority-building is the growth strategy for expert-led businesses—and why it’s more important in 2026 than ever before
  • Different approaches to building authority in your business—from SEO and storytelling to operations, publishing, and more
  • How to leverage what you’ve already built for more visibility, presence, and recognition (this isn’t about reinventing yourself again)

It's totally free and definitely worth your time!

If your email client is being weird, you can also copy/paste this link into your browser to register: https://www.cursorandink.com/brand-commons-live-panel

Warmly,

Sarah

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