In my various social media feeds, folks are pretty stressed out about this statement from Adam Mosseri, head of Instagram.
"The message that Instagram is sending is clear: it no longer wants to be thought of as the “square photo-sharing app,” as Mosseri puts it, but instead as a general entertainment app driven by algorithms and videos."
If you're a natural extrovert who loves the camera, this is your time and I'm so excited for you! Leverage the crap out of this moment and make it work for you—I support this (and encourage you to convert your followers to an engaged audience who subscribes to something you own, such as a newsletter).
If you're like me, and kind of a nerd who finds the idea for performance horrifying, you're probably about ready to go hide in a cabin in the woods with no WiFi signal.
My friend Kerstin posted about this recently and I replied and said, "I'm not an entertainment company." And I mean that. And she, and a lot of other folks, felt the same.
Who does it serve to force yourself into that entertainer model if it isn't aligned?
The answer is literally Mark Zuckerberg. Do you want to grow your business or his?
Here's the deal: despite this, I believe we are in a burgeoning era of experts.
There's so much space to be claimed by people who are smart, who can solve problems, and make things happen. I see evidence of this all the time.
Don't want to be an entertainer? Then don't be. Lean into your expertise instead. It's that simple.
Founder, Sarah Moon & Co
sarahmoon.net | firstname.lastname@example.org
P.S. After a lengthy hiatus, I've opened up limited spaces for SEO Audit Strategy Sessions in August. Because of my schedule, they likely won't be available again until Oct/Nov. You can schedule that here. This is best for service-based (not product-based) businesses who are clear on their ideal audience.