The status quo of modern marketing isn't designed for you and me.The hard truth is that most marketing strategies are designed for massive corporations, while small businesses, consultants, coaches, and other experts are left feeling that the advice they’re given just doesn’t fit—and they’re right. We have two choices: we can struggle to force our businesses into an ill-fitting mold, or we can reinvent a system that works for us and allows us to thrive. I don’t know about you, I prefer door number two. 💌 Reach our team at hello@smco.studio. 🌟 Ready to work together? https://sarahmoon.net/get-started
From Clicks to Creativity: Catch Me Online at These Upcoming Events
Hello Reader,
I'm so excited to share a handful of events I'm hosting or participating in over the next six weeks. No matter if you're a creative or consultant or a coach, I bet there's something for you!
📈 [NEW DATE] Free Community Conversation: Marketing Beyond Social Media in 2024 - Feb 5 @ 10:30am Pacific
Please note the new date for this. Unfortunately, I had to reschedule this one and my calendar is a bit jammed at the moment, so it's happening a week from today. Our first Community Conversation of the year, and it's a solo one with just me. Bring your questions about marketing beyond social media (seriously, bring 'em—I'll do my best to answer!) and hang out for an hour with other entrepreneurs. This is super informal and fun!
Reminder: Our previous conversations are archived here.
| Join the Free Conversation |
🪧 Magnetic Metas: Attract Clicks & Clients With Captivating SEO Titles & Descriptions - Feb 7 @ 11am Pacific
This live workshop (of course, we'll also provide a replay) will ignite your digital presence and watch targeted traffic grow with the secrets of irresistible SEO metas. Think of metas as your website's secret weapon, hidden in plain sight. This is a perfect one to sign your assistant or marketing manager up for so your sales pages and services pages are always done right each time.
| Buy the Workshop |
🤗 Free Community Conversation: Finding Joy in Business with Mark Schiralli - Feb 13 @ 5pm Pacific
Mark is one of my favorite humans on the planet, and we've been friends for many years. He's also a brilliant business growth mentor based in Sydney, Australia, and he inspired me early this year with his newsletter, which he called, "Start with Joy." Of course, I had to immediate invite him to talk to our community about this wonderful message.
| Join the Free Conversation |
👩🏻💻 DESIGNERS: Let’s talk about dollars and sense! (Pun intended) - Feb 21 @ 10am Pacific [Free Webinar]
Alyssa Philips of Amp'd Designs (one of the most skilled designers I know!) invited me to join her for an unfiltered discussion about navigating the pricing spectrum for design services and I couldn't say "Yes!" quickly enough! Whether you’re stuck in the penny-pinching pit, or reaching for the stars with a hefty price tag, this chat is tailor-made for you!
| Sign Up for the Free Webinar |
⚒️ Flip the Script: Inspire Your Audience with How Tos (Workshop) - March 7 @ 11am
Are you a consultant, creative, or coach who wants to attract more ideal clients? Do you know you have valuable expertise, but feel lost when it comes to translating it into inspiring and engaging "how-to" content that makes people sit up and take notice? If you're sick and tired of telling people how to and seeing them turn to DIY or other providers, this is the workshop for you.
| Join the Waitlist |
At the beginning of the year, we calendared the bulk of our events out, and I'm so excited to be bringing all kinds of fun stuff to our community this year. And, yes, Summer of SEO will be back! And bigger, and more awesome! More on that later. But for now, I can't wait to see you at one of these upcoming events.
Talk soon,
Sarah
👉 Ready to work together? We're scheduling quarter two clients right now! (Hit reply and I'll send you an Alignment Call link.) Or, book a strategy session whenever you need a strategic brain on your business.
Hi! I'm Sarah Moon!
The status quo of modern marketing isn't designed for you and me.The hard truth is that most marketing strategies are designed for massive corporations, while small businesses, consultants, coaches, and other experts are left feeling that the advice they’re given just doesn’t fit—and they’re right. We have two choices: we can struggle to force our businesses into an ill-fitting mold, or we can reinvent a system that works for us and allows us to thrive. I don’t know about you, I prefer door number two. 💌 Reach our team at hello@smco.studio. 🌟 Ready to work together? https://sarahmoon.net/get-started
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Hello Reader, Sometimes I have to remind myself to take my own advice. This week, I was feeling a bit uninspired with what to write about for my newsletter. August is typically a lower open rate for me, and I know folks are just busy right now—plus I'm just plain worn out after a busy summer! Then I thought to myself, "Sarah, what would you tell a client who had this kind of block?" My answer: "Ask yourself how you can help someone today. Write about that." Which I've probably said more than...
Hi Reader, The pervasive belief that more content is better is enough to make me kick walls (except I would stub my toe and that is the absolute worst). Post more, share more, do more, more, more, more... No one can keep up and goal posts keep getting moved. But this couldn't be further from the truth. Quality, not quantity, is the key to successful marketing. Why is less more? Relevance: High-quality content marketing that directly addresses your audience's needs and pain points is far more...