From Expert to Leader 💃🏻

Hello Reader,

Let’s talk strategy.

A past client tagged me in a post as a “thought leadership strategist,” and honestly? I was thrilled and lowkey (okay maybe high key, ha!) flattered. Because here is the truth: thought leadership is, above all else, strategic.

It is the specific line of code that separates the internet famous or influencers from being a genuine, respected authority.

If you want to be a standard-bearer—the person driving the conversation and building frameworks that others actually use—you probably already have the raw ingredients ready to go:

1. Your Model: The unique way you solve problems (even if it’s just in your head right now).
2. The Transformation: The specific "after" state you facilitate for others.
3. The Who: A deep understanding of your audience that goes beyond basic demographics.
4. The Why: Your non-negotiable core values and beliefs.

Having the toolkit is one thing. Knowing how to use it is another.

To move from "expert" to "leader," you have to strategically decide how to communicate these ideas to the people who need them most.

That means getting crystal clear on three things—and, yes, you’ve seen this framework before when I’ve talked about marketing funnels:

1. Discovery: What specific language is my audience using so they can actually find me?
2. Connection: How do I meet them exactly where they are at so they feel truly seen?
3. Belief: How do I build the trust necessary for them to adopt my ideas and take action?

This is the Discover – Connect – Believe pathway in action. (See the connection between the science of marketing and the art of thought leadership?)

The Bottom Line: Thought leadership isn't just hitting "post" on a manifesto and waiting for a crowd to gather. (Sorry, it’s just not how it works—it would be so simple if it did.)

It is a deliberate, strategic process that must be woven into every single touchpoint—from your high-level social content down to your deepest search funnels and client interactions. It’s a bit scary, incredibly exciting, and I promise you: it never happens by accident.

Onward and upward,

Sarah