Hiding in Plain Sight 🫣
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Hello Reader, In my summer group strategy program, Summer of SEO, this week we had a great conversation about blank screen syndrome. I don't know about you, but this is usually what it looks like for me: Staring at a blank screen, wishing for inspiration to strike... The cursor blinks, blinks, blinks. I write a sentence. Delete it because it's the worst sentence ever composed. Blink. Blink. Blink. Yeah, it's not awesome! Zero stars for sure. This truly happens to us all, and it's even worse if writing's not your thing. (And it's not a lot of people's thing.) I will, however, argue that the solution might be closer than you think. The words you're looking for might already be hiding in plain sight within your own documents. Truth #1: Your Document Hoard is a Content Goldmine Believe it or not, those seemingly mundane client proposals, project reports, and email exchanges are brimming with potential blog post topics. By revisiting this existing writing, you can save time, create nuanced and distinctive work, and establish yourself as THE industry expert. Truth #2: Methodologies Are Magnetic Content Do you have a unique approach to your work? Share it! Right now! Your methodologies and frameworks can be transformed into informative and engaging blog posts and more. Consider breaking down complex processes into easy-to-understand steps, and watch your audience grow. Again, you likely already have this in process documents and proposals which means no more blank screen nightmares. Let's make this super simple with just three steps, okay? Checklist: Repurposing Made Easy
Will this make everything magically stress-free? Probably not. (Sorry!) But it will help you start, and allow you to see that you're not beginning with nothing, you're simply adapting what's already effective for an audience who needs to know you. Talk soon, Sarah
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