I Quit Fighting with Strangers on the Internet
Hello Reader, Awhile back, I realized I was spending way more energy than was reasonable fighting with people who were wrong on the internet. It wasn't healthy and it certainly wasn't changing anyone's mind. Instead of fighting with people on the internet, I now make a note with my thoughts in the Notes App and let it sit for a few days. If, after that time, I like what I wrote down and I still think it's true, meaningful, and distinctive (that's my personal checklist), I turn that into a blog post, newsletter, or social post (usually a combo). Now, rather than wasting my mental bandwidth on people who are wrong, I'm rewarding myself. It's honestly been a great experiment. Some of my best stuff in ages has come from this little practice. My latest was inspired by someone on threads who told designers who are struggling right now that they should take this time to learn a new web design platform—which in my eyes is absolutely the wrong thing and this advice comes from a very privileged point of view. Most people can't just sit around learning new tech and looking cute while they wait for clients to magically come to them (that's not how marketing works anyway), right?
The bonus points that come with this latest "someone was wrong on the internet" article is the it immediately ranked in the top three in Google for the keyword I was targeting. (I didn't do labor intensive keyword research for this one, I just validated that I was using the same words my intended audience was using—easy peasy!) Isn't that a great case for how new and deeper perspectives can bunny hop generic information pretty easily? This is yet another accessible example of how content inspiration is everywhere and we don't need to make it all so complicated with messy calendars—we can keep it simple and still make it effective, I promise. This is yet another approachable example of how content inspiration is everywhere. If the pressure of complicated calendars doesn't work for you (it doesn't for me!), open your eyes to the possibilities around you. Where will you find your next spark of inspiration today? Maybe it's from that person who's always wrong on the internet... Talk soon, Sarah |