If I were starting from scratch, here's what I'd do...


Hello Reader, Some quick housekeeping: 👉 I'm writing this newsletter early because I'm out of town. If you reply, I won't see it for a bit—but I promise I'll read it ASAP! 👉 If you've been meaning to check "finally do SEO" off your marketing to do list, you'll want to check out what I'm calling Summer of SEO—we're reteaching our SEO workshops live, offering an "audit-palooza," and a few other fun things, including a free workshop I usually teach in other people's programs. If this sounds up...

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