The status quo of modern marketing isn't designed for you and me.The hard truth is that most marketing strategies are designed for massive corporations, while small businesses, consultants, coaches, and other experts are left feeling that the advice they’re given just doesn’t fit—and they’re right. We have two choices: we can struggle to force our businesses into an ill-fitting mold, or we can reinvent a system that works for us and allows us to thrive. I don’t know about you, I prefer door number two. 💌 Reach our team at hello@smco.studio. 🌟 Ready to work together? https://sarahmoon.net/get-started
Seriously, Reader, I'm not asking for me—I'm asking for Google:
Is your content helpful?
You see, Google—despite being a massive algorithm—actually cares whether or not you're providing helpful, useful information to actual humans. In fact, they've recently said that they want to see more content "for people, by people" in search engine results.
I see this as a massive opportunity for compassionate, ethical businesses and thought leaders. We naturally want to help, provide people with useful information, and share knowledge that will make an impact. Now, Google says, "Hey, that's actually a great thing!" and will reward you. In theory.
My worry about this change is twofold:
However, I'm incredibly excited about a few knock on effects I predict will make a big difference in the search engine over time:
Basically, the helpful content update is a great change that I'm excited to keep an eye on in the coming year.
I envision that people who are strategic and who center their audience in their content benefitting the most, and content spam (my term for AI nonsense) finally getting penalized in the search engine. Sounds pretty great, right?
So, if you're not focused on helpful content now, it'll be even more important in 2023 and beyond.
Warmly,
Sarah
Do you like these emails? Then you'll probably like working with our team! We are booking for late this year, so if you're wanting to talk about your options for working with us this year, reach out now and ask for our services guide.
The status quo of modern marketing isn't designed for you and me.The hard truth is that most marketing strategies are designed for massive corporations, while small businesses, consultants, coaches, and other experts are left feeling that the advice they’re given just doesn’t fit—and they’re right. We have two choices: we can struggle to force our businesses into an ill-fitting mold, or we can reinvent a system that works for us and allows us to thrive. I don’t know about you, I prefer door number two. 💌 Reach our team at hello@smco.studio. 🌟 Ready to work together? https://sarahmoon.net/get-started
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