Just do the thing. ✅

Hello Reader,

Awhile back I wrote about how "done is better than perfect." My clients have heard me say that more than once. And I know it's easier said than done.

But what I mean—and what I’ve doubled down on over the years—is that you must prioritize your Minimum Viable Product (MVP). It’s the floor you need to launch, test, and validate your idea before you go all-in.

I don’t mean your digital presence should look like garbage or your strategy should be sloppy. I mean that the desire to "go big or go home"—to have every variable planned for before you hit "publish"—is the single biggest roadblock to your success.

I’ve seen it repeatedly: agonizing over brand colors, waiting for the "perfect" photography, or obsessing over a complex feature set. These are just fancy ways of procrastinating—even if that's not our intent. Text can be tweaked, photos can be reshot, and features can be added.

What cannot be recaptured is momentum.

In my own work, I help business owners stop hiding behind all the tweaks they believe they "need" and start actually building. I’ve learned that the fastest way to refine an idea isn't to polish it in a vacuum, but to force it into the real world. Stop obsessing over the perfect sales page or the complex backend. Those aren't obstacles, they're just excuses to keep your work under wraps.

If you’re sitting on a new service or a pivot in your business, stop waiting for the "big launch." Here is how you can treat your next big idea as an MVP:

• Test with a Productized Service: Instead of building a massive new program, take your most frequent client request and turn it into a flat-fee, time-boxed service. Beta test it with a few people at a reduced rate. If it has legs, build the systems to scale it. If it doesn't, you haven't wasted months of development.
• The One-Page Validation: Don't build a 20-page website for a new idea. Build a single, high-converting landing page. If the copy and the value proposition don't resonate there, they won't resonate on a full site either. Iterate until you get interest.
• Leverage Your Newsletter: Use your existing list to soft-launch a new topic. If your audience isn't engaging with the free content, they likely aren't ready to pay for the course or workshop you're considering. It’s a great way to find your voice and build intimacy without the pressure of a public launch.
• Consulting as Discovery: Before you build a digital product, offer 1:1 sessions on that specific topic. It’s the best way to hear exactly what language your clients use to describe their problems, which makes your eventual marketing (and product copy) much easier to write.
• The Beta Workshop: Want to teach? Don't build a complex curriculum yet. Host a live, informal workshop. See what questions people ask in the chat. Those questions are your future curriculum.

You get the picture. There are so many ways to see if your idea has legs without blowing up your current operations.

It might be a hit. It might be a dud. But you won't know unless you put it out there. And both results are data you can use.

Don't let the pursuit of perfection keep you from the progress your business deserves.

Embrace the MVP. Just do the thing.

Talk soon,

Sarah

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