That "Marketing Feels Wrong" Feeling? You're Not Alone.

Hello Reader, Ever felt like the marketing advice you're getting just... doesn't fit? Like you're trying to wear someone else's favorite super soft hoodie? Yep, same here... (And this has literally been my job!) A moment that’s stuck with me for a long time happened when I was working with one of my Spark Sessions clients (forgive me if you've heard this story from me before—I love to tell it), and they voiced this exact frustration. It sparked something in me, and I blurted out: "The system...