profile

Hi! I'm Sarah Moon!

My Business is "Boring" 🙋🏻‍♀️

Published 4 months ago • 1 min read

Hello Reader,

A friend of mine (and mastermind co-host, Natalie Bullen) writes these great business discussion prompts on social media.

Beautiful answers pour in. They're always so sophisticated and thoughtful.

Then I chime in with, "Boring answer: [...]"

Seriously, my answer is almost always boring.

Question: "What's the best marketing you've done?"

Me: "Boring answer: A weekly newsletter."

Question: "How did you build your authority?"

Me: "Boring answer: Brick by brick. Consistency is the key."

Question: "How did you make your first sale?"

Me: "Boring answer: By talking to local folks about what they needed."

See? Boring.

Here's all the ways I'm running a boring business:

I explained this to someone recently that running a long-term, sustainable business is like investing in a solid index fund.

It's the least glamorous approach, but it's also pretty much as close to a sure thing as you can get. Sure, you could buy that glitzy NFT (are people still into that? I have no idea—please don't answer this question) and hope it may pay off. Or you could do the boring thing and go with a Vanguard target date fund or what have you.

This is why I focus so much on authority-building marketing: I know that no matter how the trends change, over time, that will continue to pay returns and build on itself.

Is it "boring?" Yes indeed!

It's also pretty predictable. I don't have to worry about generating sudden "cash infusions," or how my launch metrics are going. Boring can be awesome, to be quite frank.

When things are boring, you have more space to be creative, more space to give back, more space to iterate and improve. Which sounds pretty great to me.

Talk soon,

Sarah

P.S. As I've mentioned a couple times, our rates are going up in 2024. If you want to take advantage of the 2023 rates, please do reach out for an Alignment Call for 2024 projects early so we can accommodate you!

Hi! I'm Sarah Moon!

The status quo of modern marketing isn't designed for you and me.The hard truth is that most marketing strategies are designed for massive corporations, while small businesses, consultants, coaches, and other experts are left feeling that the advice they’re given just doesn’t fit—and they’re right. We have two choices: we can struggle to force our businesses into an ill-fitting mold, or we can reinvent a system that works for us and allows us to thrive. I don’t know about you, I prefer door number two. 💌 Reach our team at hello@smco.studio. 🌟 Ready to work together? https://sarahmoon.net/get-started

Read more from Hi! I'm Sarah Moon!

Hello Reader, This week, I hosted my second Community Conversation of the year. Because of a combination of the odd time (scheduling between Portland, Oregon USA and Sydney, Australia is tricky) and my mediocre promo (probably a bigger factor), our attendance was lower than usual. However, I believe this is one of the most important conversations we've hosted—full stop. (And we've hosted some great ones!) I was joined by my dear friend Mark Schiralli, a business growth mentor and content...

5 days ago • 1 min read

Hello Reader, This week, two encounters got me thinking—again—about the way I and others talk about SEO (aka Search Engine Optimization—helping people get found in Google). First, a podcast interview on multilingual website search engine optimization got my wheels turning about audience intention and unmet needs. Then, a client confessed some of the website content they were writing, while "SEO-friendly," felt uninspiring to them. This got me thinking: why does traditional SEO often feel...

12 days ago • 2 min read

Hello Reader, Seven or eight years ago, I bought my husband the best holiday gift ever: a handmade Japanese chef's knife (he does most of our cooking and loves trying new recipes). The experience of buying this knife was incredible. I went into a local, independent shop that sells Japanese knives and only Japanese knives and was **that customer.** I basically said, "I know nothing about knives, I just want to buy something wonderful." Busy as it was, the lovely folks at this shop asked me...

19 days ago • 2 min read
Share this post