The status quo of modern marketing isn't designed for you and me.The hard truth is that most marketing strategies are designed for massive corporations, while small businesses, consultants, coaches, and other experts are left feeling that the advice they’re given just doesn’t fit—and they’re right. We have two choices: we can struggle to force our businesses into an ill-fitting mold, or we can reinvent a system that works for us and allows us to thrive. I don’t know about you, I prefer door number two. 💌 Reach our team at hello@smco.studio. 🌟 Ready to work together? https://sarahmoon.net/get-started
"There's No Template"
|
Hello Reader, This week, I hosted my second Community Conversation of the year. Because of a combination of the odd time (scheduling between Portland, Oregon USA and Sydney, Australia is tricky) and my mediocre promo (probably a bigger factor), our attendance was lower than usual. However, I believe this is one of the most important conversations we've hosted—full stop. (And we've hosted some great ones!) I was joined by my dear friend Mark Schiralli, a business growth mentor and content strategist. Mark has a long history in both the corporate world and entrepreneurship, and has a background in accounting prior to moving over to The Dark Side aka Marketing & Sales. Oh, and many many years ago, he cohosted a podcast about basketball with yours truly. I really encourage you to zip over to the SM&Co Crowdcast and watch the whole thing. However, if you don't have the time, I wanted to share three incredibly significant points that came up in this discussion. There is No Template for Business or Life Who hasn't fallen into the trap of following someone else's idea of how we're supposed to be? In this clip, I love the framing of not working within someone else's template and making our own. Finding Joy in Business This is from the closing comments, and it put such a fine point on the entire concept of how if you play your cards right, entrepreneurs can find joy in so, so much. Passion vs Joy in Business Drawing the line between passion and joy isn't always easy, but it's necessary. Identifying what we love doing vs. what fulfills and energizes us may seem trivial, but this conscious realization could make all the difference If you take nothing else away from these clips (and hopefully watching the replay), it's this: The route to joy is through understanding ourselves, granting ourselves permission for change, and prioritizing what really matters. Talk soon, Sarah P.S. We're scheduling for quarters two and three and the books are getting filled up. Please, please know that this is not false urgency and scarcity nonsense, it's just a reality of my packed schedule and limited capacity. Reach out if you're considering working together earlier rather than last minute. Thanks for understanding! |
Hi! I'm Sarah Moon!
The status quo of modern marketing isn't designed for you and me.The hard truth is that most marketing strategies are designed for massive corporations, while small businesses, consultants, coaches, and other experts are left feeling that the advice they’re given just doesn’t fit—and they’re right. We have two choices: we can struggle to force our businesses into an ill-fitting mold, or we can reinvent a system that works for us and allows us to thrive. I don’t know about you, I prefer door number two. 💌 Reach our team at hello@smco.studio. 🌟 Ready to work together? https://sarahmoon.net/get-started
Hello Reader, In my summer group strategy program, Summer of SEO, this week we had a great conversation about blank screen syndrome. I don't know about you, but this is usually what it looks like for me: Staring at a blank screen, wishing for inspiration to strike... The cursor blinks, blinks, blinks. I write a sentence. Delete it because it's the worst sentence ever composed. Blink. Blink. Blink. Yeah, it's not awesome! Zero stars for sure. This truly happens to us all, and it's even worse...
Hello Reader, You don’t have to get an A+ in marketing. In all the years I’ve done this work, one of the recurring themes (and I’ve certainly been guilty of it as well) is that people believe they need to do everything perfectly. This is especially true when we’ve got a lot of high achievers that are accustomed to excelling at everything they do. This is how that A+ thinking can become a spiral that leads to inaction. Does this sound familiar? "I can’t do SEO if I can't do everything exactly...
Hello Reader, As algorithms get more and more fickle (looking at you, Instagram) I see more and more folks talking about returning to their previously abandoned blogs as a marketing channel. Which is great! I love seeing smart business owners focus on an owned property (remember, the own two online marketing channels you own are your mailing list and your blog). You could most definitely fire up WordPress or Squarespace or whatever website platform you use and start posting away, but that's...