Post-Keyword SEO is Now Open!
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Hello Reader, I am so excited to share that my brand new workshop, Post-Keyword SEO: Content Strategy for the Modern Algorithm is happening on February 19! This workshop has literally been over a year in the making, and I've been digging into new research and testing hypotheses to see what actually works for real business websites in the real world, beyond the rhetoric and PR.
You know I’m not about "agitation marketing" or manufactured urgency. But I am honestly worried that really awesome people are going to get gobbled up in the current "Wild West" of the internet. I've watched far too many brilliant creators and business owners panic as their visibility vanishes. The visibility game has fundamentally changed in the last 18 months. While others are watching their traffic plateau or disappear into Google’s AI Overviews, my visibility has actually skyrocketed. Why? Because I stopped chasing keywords years ago and started focusing on Topical Authority. Now, the internet has finally caught up with that philosophy. The Shift: From "Dictionary" to "Human" Search engines like Google, Bing, and even AI models like ChatGPT and Perplexity have evolved. They’ve moved away from "dictionary-style" keyword matching and toward what techy types call Semantic Search—which basically means understanding the intent and meaning behind a query. They aren't just looking for the best page anymore; they are looking for the most authoritative entity (think people/places/things/concepts). If you're still picking a single keyword and hitting "publish," you’re playing a game that's already ended. To ensure visibility today, you have to stop being a content producer and start being a knowledge engine. To me? This spells opportunity! I’m breaking down my entire framework in a new, masterclass-style workshop: Post-Keyword SEO: Content Strategy for the Modern Algorithm. I’ll be pulling back the curtain on how modern algorithms categorize expertise so you can transition from a scattered content calendar to a strategy that search engines and AI models actually want to cite. The Details:
I’ve stress-tested this method for years. It’s the reason my business hasn’t fallen victim to the algorithmic chaos that has hit my competitors—and I want to show you how to build that same fortification.
Let's turn your website into the authority it deserves to be. See you there, Sarah P.S. If your email program is being a pill, just copy-paste this URL into your browser: https://sarahmoon.net/post-keyword-seo |