SEO isn’t dead (but generic content sure is)—learn why that matters next week

Hello Reader,

Here's the quick summary: I'm doing an experiment and offering a pay what you want workshop on what works for SEO/AIO/whatever your favorite acronym is next week. Read on for more (including the P.S. and P.P.S.)!

Every week, there’s a new headline proclaiming the death of traditional SEO, the rise of AI search, or the push to publish hundreds of AI-generated articles to stay relevant.

Here’s the truth (there's a good chance you've heard me say this before, but I'm going to keep saying it until everyone listens to me):

AI hasn’t made real human authority obsolete—it made it your biggest competitive advantage.

While the internet gets flooded with generic commodity content (yes, that's the term) that search engines are increasingly ignoring or leaving unindexed, smart business owners have a massive opportunity. Search engines, AI software, and chatbots aren’t looking for more noise. Instead, they’re looking for source-worthy, human-backed expertise grounded in real buyer psychology.

I’m hosting a live, 60-minute workshop to give you a reliable filter for all the noise:

Beyond the Hype: SEO, AI, and What Works for Your Business Right Now

🗓️ Wednesday, October 7, 2026

⏰ 2:30 PM Pacific (yes a replay will be available, as always)

🎟️ Pay What You Want (seriously—if you're on a tight budget, that's cool; if you want to pay it forward, that's also cool)

We’ll cover:

• Why AI doesn't need "TL;DR" summary boxes to read your site (how LLMs actually parse content).
• The reality of Google’s "commodity content" filters and why generic AI text gets trapped in "Not Indexed" purgatory
• The 3 pragmatic adjustments you can make to your website today to build real search authority.
• Live Q&A and 60-second site spot-audits.

No panic-pivoting. No complex tech stacks. Just clear, human-first search strategy grounded in reality.

Talk soon,

Sarah

P.S. The checkout form has random suggested amounts, but you can use the empty box to add your preferred payment amount: Your favorite number, your dog's birthday, whatever you like.

P.P.S. If you already joined me for Post Keyword SEO earlier this year, this material was included in that workshop, but through a more strategic lens. If you want to revisit it with a more "to do list" perspective, then this may be a good fit for you. But if you feel confident in that material, it may be duplicative.