SEO Tips You've Never Heard Before 📍

Published over 1 year ago • 1 min read

Hello Reader,

This summer I had the absolutely delightful opportunity to appear on my friend and previous client Eleanor Mayrofer's podcast, the Germany Expat Business Show.

Now, before you hit delete because you're not an expat business owner in Germany (I'm not either!), let me tell you—there's so much in here that you can borrow from this podcast episode! For example:

  • Why sometimes targeting unpopular search terms can work in your favor, despite what many experts say (hint: they may not be talking about businesses like yours)
  • What on earth "branded search" is and why it is important to solopreneur types and high level consultants/coaches (again, something most SEO experts don't talk about because they don't work with highly specialized knowledge businesses/experts)
  • Why it's important to help Google better understand your online ecosystem and simple ways to do that
  • Audience research and why it's as important as keyword research

Give it a listen on Apple Podcasts or Spotify and let me know what you're going to apply to your marketing strategy! (And if you have a podcast and would like me to join you, give me a shout—I nearly always say yes.)

In other news, I am running a little flash sale—for the first time ever—on our current courses and workshops.

I've had a handful of folks new to my world who expressed regret over missing out of the Summer of SEO awesomeness, and so now through Sept 11 you can get 46% off with the code BDAY46 (yes, know you all know how old I am turning this weekend), which brings them pretty darn close to the original pricing.

Just for fun, I also made my beloved productized services course eligible for the promo too—it's a truly transformational workshop that I make my clients take as part of their work with me, and I'd love for it to reach more people.

I'm technically off this week and am supposed to be off of the computer (harder for me than I remembered), so I'm keeping this brief this week. We'll be back to our regularly scheduled programming next week.

Talk soon,

Sarah

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