The status quo of modern marketing isn't designed for you and me.The hard truth is that most marketing strategies are designed for massive corporations, while small businesses, consultants, coaches, and other experts are left feeling that the advice they’re given just doesn’t fit—and they’re right. We have two choices: we can struggle to force our businesses into an ill-fitting mold, or we can reinvent a system that works for us and allows us to thrive. I don’t know about you, I prefer door number two. 💌 Reach our team at hello@smco.studio. 🌟 Ready to work together? https://sarahmoon.net/get-started
Simple Prompt, Big Impact 💥
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Hello Reader, Sometimes I have to remind myself to take my own advice. This week, I was feeling a bit uninspired with what to write about for my newsletter. August is typically a lower open rate for me, and I know folks are just busy right now—plus I'm just plain worn out after a busy summer! Then I thought to myself, "Sarah, what would you tell a client who had this kind of block?" My answer: "Ask yourself how you can help someone today. Write about that." Which I've probably said more than any other phrase! By answering this question, you can create content—whether it's a blog, a podcast episode, a newsletter like this, social media, whatever—that is not only valuable to your audience but also helps remind people that you're a subject matter expert. Need some inspiration for how you can help someone today? Check out these ideas:
Remember: The key to creating effective content marketing is to demonstrate expertise that's true, meaningful, and distinctive. There's a ton of noise online, so it's imperative that you have a personal brand that has authority, and this kind of content proves just that when done well. If you use these ideas, please reply to this email and share it with me! I love cheering people on! Talk soon, Sarah
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Hi! I'm Sarah Moon!
The status quo of modern marketing isn't designed for you and me.The hard truth is that most marketing strategies are designed for massive corporations, while small businesses, consultants, coaches, and other experts are left feeling that the advice they’re given just doesn’t fit—and they’re right. We have two choices: we can struggle to force our businesses into an ill-fitting mold, or we can reinvent a system that works for us and allows us to thrive. I don’t know about you, I prefer door number two. 💌 Reach our team at hello@smco.studio. 🌟 Ready to work together? https://sarahmoon.net/get-started
Hello Reader, One of the things about marketing that I find most maddening is that so often it feels like we put a whole lot of work into creating a message, a post, an article, what have you, and it's so very ephemeral. We make it, and then it just... floats away into the ether. It's kind of the worst, right? A step up from screaming into the void. Maybe. In my summer group program, I introduced the concept of Compounding Content vs Decaying Content. Now, before I get too deep into this, I...
Hello Reader, Over the years, a lot of business owners have "confessed" to me that when they first started their website, they wrote a few blog posts in their excitement about having a a real, legit home online. And then... life lifed and they never kept it up. And... never saw the benefits. This is such a common story and it's one that can feel a bit daunting. If this is you, you may be wondering: Will I look silly if I start blogging again after two, three, five years or more? What do I...
Hi Reader, The pervasive belief that more content is better is enough to make me kick walls (except I would stub my toe and that is the absolute worst). Post more, share more, do more, more, more, more... No one can keep up and goal posts keep getting moved. But this couldn't be further from the truth. Quality, not quantity, is the key to successful marketing. Why is less more? Relevance: High-quality content marketing that directly addresses your audience's needs and pain points is far more...