Simple Prompt, Big Impact 💥

Hello Reader,

Sometimes I have to remind myself to take my own advice. This week, I was feeling a bit uninspired with what to write about for my newsletter. August is typically a lower open rate for me, and I know folks are just busy right now—plus I'm just plain worn out after a busy summer!

Then I thought to myself, "Sarah, what would you tell a client who had this kind of block?"

My answer: "Ask yourself how you can help someone today. Write about that." Which I've probably said more than any other phrase!

By answering this question, you can create content—whether it's a blog, a podcast episode, a newsletter like this, social media, whatever—that is not only valuable to your audience but also helps remind people that you're a subject matter expert.

Need some inspiration for how you can help someone today? Check out these ideas:

• Send a quick checklist to your email list: People love this! If there's something you find easy but your audience thinks is a big challenge, you'll make their day.
• A common question, answered in a blog post: Address the most frequently asked questions from your clients or followers—this is useful both for facilitating conversations with clients and leads, but also helps your SEO.
• "Three things you need to know" social posts: Share your top tips on a specific topic and turn them into a carousel on Instagram or a document on LinkedIn. Repurpose this into a blog post and even three separate newsletters in the future for bonus points!
• Everybody loves a resource list: Curate a collection of helpful resources for your audience and put it on your website as an opt-in. (Make it a good, useful one, not fluff, okay?)

Remember: The key to creating effective content marketing is to demonstrate expertise that's true, meaningful, and distinctive. There's a ton of noise online, so it's imperative that you have a personal brand that has authority, and this kind of content proves just that when done well.

If you use these ideas, please reply to this email and share it with me! I love cheering people on!

Talk soon,

Sarah