Summer of SEO 2025 FAQ

Hello Reader,

Note: I am currently promoting my summer group strategy program, Summer of SEO. It's a great program, but if this isn't the right year for you to do it and you don't want to receive emails like this, click here. ​

It's a reality that uncertainty is a huge stressor, so one of my big jobs as I'm sharing all about Summer of SEO 2025, if to help clear up anything you may be uncertain about regarding the program.

First of all, you're invited to join me for an informal Q&A session on May 15. Here's the link: https://www.crowdcast.io/c/sos-2025 If you can't make it live, leave your question and I'll answer it and you can watch the recording.

So, in the old tried and true FAQ format, here we go...

When does this start/end/etc?

We kick off on June 4. We have two group strategy sessions each month, plus an informal Q&A and discussion session. All sessions are recorded so if you can't make it, you can watch (in the course platform) or listen (in the private podcast feed) to catch up. You can also post in the community and email me directly if you're lost!

The extended payment plan (four part) will go away on May 20 (note: I extended this based on requests from some folks on the waitlist), and enrollment will remain open until the program is filled or June 3, whichever comes first. Space in VIP is limited.

How much time do I need to set aside for Summer of SEO?

That depends on you! There are two group sessions each month as well as a flexible Q&A session. While I would love for you to actually implement all the steps I lay out during the program, I also know that people have lives and obligations and some folks just do better taking in all the materials and then implementing after the program concludes. If you do the VIP track, you'll also need to set aside time for those three sessions with me.

What's the difference between VIP and Essentials?

VIP includes three 1:1s with me to map out your strategy together. If you're an alum of the program or one of my past clients, there's an opportunity to build on the work we've done previously as well. If you thrive receiving personalized, private support, you'll appreciate the VIP track.

Essentials is the core program and does not include 1:1s with me. HOWEVER! There is a code inside the program for you to book a discounted one-off session with me should you need a little more support.

I've done Summer of SEO in the past, can I repeat it?

Yes! You should have received an email with your alum discount inside (if you haven't, reach out!). We often have repeat participants in the program.

I'm in a regulated industry (therapist, lawyer, acupuncturist, financial advisor, etc)—is this appropriate for me?

Yes! A good half of my clients are in regulated/licensed industries. A relatively small percent of my clients are online-only businesses. I'm comfortable helping you navigate these nuances.

I'm a coach—is SEO right for me?

I recommend watching this video to get an idea of the nuances of SEO for coaches. Business to consumer coaches tend to primarily generate leads on social media, and if you want to implement a longer, evergreen strategy such as SEO, you'll need to shift your thinking somewhat—and become comfortable with the reality the coaching as an industry is still relatively unknown by the general public.

I'm not saying this to discourage you at all! I just believe it's important when you're making such a big change from reliance on socials.

I'm a course creator—is this helpful to me?

Absolutely! We'v had several course creators go through the program and it's truly designed for subject matter experts, so Summer of SEO is a natural fit. We also have a guest speaker scheduled who’s a course creator.

How long will I have access to the materials?

You'll have access to the materials for at least one calendar year.

What is included beyond the live sessions?

I have TONS of great resources, materials, courses, and more waiting for you inside the program!

This includes my three-part SEO funnel course sequence of courses, Magnetic Metas, Image SEO, as well as my Summer of SEO-only course about keyword research. There are also tons of strategy shorts and other materials. I also commit to adding resources when SoSers need them.

If you have a specific question about the materials, please ask!

There are also several surprises planned. :)

I'm in Australia/Europe/Asia and may miss the live sessions—will Summer of SEO be valuable to me?

Most of my SoS alums who've been unable to make it live have done the VIP track and we've made it work with our schedules. Reach out to me so we can talk about what's doable

Does this program guarantee rankings?

No. This is a massive red flag in the SEO industry.

Is this just SEO?

Ah ha! You've caught onto my trick! Nope, this is not just SEO—we're focused content strategy, thought leadership, audience understanding, and how all of this works within your marketing ecosystem. SEO is simply the cornerstone.

If you have a question that's not covered here, please reach out—I promise I'm friendly and I'll be honest with you. I would rather have someone NOT join Summer of SEO than make a decision that's not right for them.

Warmly,

Sarah