The Authority Gap 🚇

Hello Reader, I recently wrote to you about how we are a data-informed team—I'm always collecting interesting bits of data to supplement the stories and case studies we share. All together, they help illustrate a complete picture. One of the most fascinating datasets* I discovered is the following: 59% of decision makers say that thought leadership is more important than marketing materials when assessing a company's capabilities; 50% of decision makers say that thought leadership influences...