Hello Reader,

Do you ever feel like your marketing is just you standing on a crowded street jumping around saying, "Hey it's me, I'm over here, do you see me..."?

It's not just you. From the hundreds of conversations I've had this year alone, a lot of people feel this way—everything seems noisy and crowded.

I do, however, believe there's a way to still "do marketing" while avoiding that crowded street feeling: You can instead become a beacon of fresh ideas and spark conversations?

I've started calling this concept the semi-hokey term, "Idea Igniter."

Imagine being known for:

• Unique perspectives: Share your insights and challenge the status quo in your field.
• Deeper dives: Go beyond the surface level and provide valuable analysis.
• Fresh research: Bring new information and perspectives to the table.

Here's what I love about this concept: becoming an Idea Igniter isn't just good for building your brand, it's great for getting noticed online.

Why? Because Google, and frankly, everyone else, is tired of the "same, same, same" content.

They crave new ideas and voices that make a difference. Google and researchers like Edelman have quite literally told us this.

It makes sense thinking about human behavior:

What do you want to eat when you go out? A meal that's just like that bagged salad kit you ate at home yesterday (ahem) or something that delights you because it's fresh and interesting?

Your marketing is no different.

Talk soon,

Sarah

P.S. With the exception of a small handful for done for you SEO projects and strategy consulting sessions, we are fully booked for the summer months. If you're thinking of collaborating in the fall, reach out now to have a chat about working together (hit reply or get started here).