Hello Reader, Do you ever feel like your marketing is just you standing on a crowded street jumping around saying, "Hey it's me, I'm over here, do you see me..."? It's not just you. From the hundreds of conversations I've had this year alone, a lot of people feel this way—everything seems noisy and crowded. I do, however, believe there's a way to still "do marketing" while avoiding that crowded street feeling: You can instead become a beacon of fresh ideas and spark conversations? I've started calling this concept the semi-hokey term, "Idea Igniter." Imagine being known for:
Here's what I love about this concept: becoming an Idea Igniter isn't just good for building your brand, it's great for getting noticed online. Why? Because Google, and frankly, everyone else, is tired of the "same, same, same" content. They crave new ideas and voices that make a difference. Google and researchers like Edelman have quite literally told us this. It makes sense thinking about human behavior: What do you want to eat when you go out? A meal that's just like that bagged salad kit you ate at home yesterday (ahem) or something that delights you because it's fresh and interesting? Your marketing is no different. Talk soon, Sarah P.S. With the exception of a small handful for done for you SEO projects and strategy consulting sessions, we are fully booked for the summer months. If you're thinking of collaborating in the fall, reach out now to have a chat about working together (hit reply or get started here). |
The status quo of modern marketing isn't designed for you and me.The hard truth is that most marketing strategies are designed for massive corporations, while small businesses, consultants, coaches, and other experts are left feeling that the advice they’re given just doesn’t fit—and they’re right. We have two choices: we can struggle to force our businesses into an ill-fitting mold, or we can reinvent a system that works for us and allows us to thrive. I don’t know about you, I prefer door number two. 💌 Reach our team at hello@smco.studio. 🌟 Ready to work together? https://sarahmoon.net/get-started
Hello Reader, Over the years, a lot of business owners have "confessed" to me that when they first started their website, they wrote a few blog posts in their excitement about having a a real, legit home online. And then... life lifed and they never kept it up. And... never saw the benefits. This is such a common story and it's one that can feel a bit daunting. If this is you, you may be wondering: Will I look silly if I start blogging again after two, three, five years or more? What do I...
Hello Reader, Sometimes I have to remind myself to take my own advice. This week, I was feeling a bit uninspired with what to write about for my newsletter. August is typically a lower open rate for me, and I know folks are just busy right now—plus I'm just plain worn out after a busy summer! Then I thought to myself, "Sarah, what would you tell a client who had this kind of block?" My answer: "Ask yourself how you can help someone today. Write about that." Which I've probably said more than...
Hi Reader, The pervasive belief that more content is better is enough to make me kick walls (except I would stub my toe and that is the absolute worst). Post more, share more, do more, more, more, more... No one can keep up and goal posts keep getting moved. But this couldn't be further from the truth. Quality, not quantity, is the key to successful marketing. Why is less more? Relevance: High-quality content marketing that directly addresses your audience's needs and pain points is far more...