This should be fun, right? 🥳
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Hello Reader, We sold out Summer of SEO 2024 a week before the deadline—how cool is that? Pretty freaking cool, I think! But what's even cooler is that this reminded me of something that I tell my clients, but forget to repeat to myself: This business thing? It should be fun. That was the attitude I had when promoting this summer program: I decided to do what was fun—including my marketing. That meant not torturing myself with typical "launch" messages and sequences, not doing the webinar you're "supposed" to do, the whole thing. It also meant adding some fun to the program itself—for example, we are including some surprises that we didn't use as selling points, we instead wanted to make them true surprises, not cheesy "bonuses." Because it felt fun and meaningful. Now, I'm not saying to run a vibes-based business. (Seriously, please don't.) But you can use data and that "feeling" stuff together to create something that's fun. Hate webinars like I do? What does the same thing (educates your audience) without the format that makes you miserable. I wrote a series of educational emails about search engine optimization and did some targeting of folks who'd snagged our SEO freebies. Don't want to follow a typical "launch" process? Start building a waitlist way earlier and plan your content so you can bypass launches entirely. If you force yourself to do things that make you miserable because they're "best practices," your audience will know. I believe that one of the reasons so many people tell me that they love what they do but they hate marketing is because we make marketing a miserable experience. What if we changed that? I don't know about you, but I believe sharing about what we're passionate about can and should be enjoyable. What's fun for me is not necessarily what's fun for you. But, I promise there's a strategy out there that will help you own your voice and reach your audience—it's just a matter of finding it. Talk soon, Sarah |