The status quo of modern marketing isn't designed for you and me.The hard truth is that most marketing strategies are designed for massive corporations, while small businesses, consultants, coaches, and other experts are left feeling that the advice they’re given just doesn’t fit—and they’re right. We have two choices: we can struggle to force our businesses into an ill-fitting mold, or we can reinvent a system that works for us and allows us to thrive. I don’t know about you, I prefer door number two. 💌 Reach our team at hello@smco.studio. 🌟 Ready to work together? https://sarahmoon.net/get-started
Three Questions that Form Your Authority Foundations
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Hello Reader, I'm out of the office on a much needed vacation. Of course, I didn't want to take a break from writing to you every Friday, so I thought I'd give you some prompts to ponder as you go on your authority building journey. If you hit reply, I won't answer as quickly as normal, but I still love hearing from you—I'm just off riding my bike in Span. 🚴🏻♀️ 🇪🇸 In our approach, Alignthority™, the foundation lies in "Clarifying" your brand. It might sound simple, but it's crucial. Take a moment, grab a pencil and paper (or use your speech to text app), and answer these questions:
Why are these questions important?
When I say I want you to use these questions, I am absolutely serious. Use them, think on your answers, take action. Trust me, answering these questions will make a world of difference in your marketing strategy. This is a "do the thing" newsletter, not a "think about the thing" newsletter. Okay? Okay! Talk soon, ⭐️ Want my eyes on your marketing plans, website, or content strategy? ⭐️ Then a one-time strategy session is just the ticket! And, my newsletter community can use the code NEWSPARK for a one-time discount on their session. As always, if you're in a timezone that's not within my normal availability, just reach out and we'll manually schedule you. I can't wait to talk to you, Reader!
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Hi! I'm Sarah Moon!
The status quo of modern marketing isn't designed for you and me.The hard truth is that most marketing strategies are designed for massive corporations, while small businesses, consultants, coaches, and other experts are left feeling that the advice they’re given just doesn’t fit—and they’re right. We have two choices: we can struggle to force our businesses into an ill-fitting mold, or we can reinvent a system that works for us and allows us to thrive. I don’t know about you, I prefer door number two. 💌 Reach our team at hello@smco.studio. 🌟 Ready to work together? https://sarahmoon.net/get-started
Hello Reader, Remember that marketing strategy self-assessment I launched last year? I figured most of you would be in the "Create Your Body of Work" stage. After all, you're already out there doing the work, right? I assumed that reality correlated to my audience being fairly far along in their marketing journeys. But guess what? Month after month, the data from that assessment tells a different story. Turns out, the majority of you are in the "Clarify Your Foundations" zone. (Plot twist,...
Hello Reader, Last year my biggest single business expense line item (aside from mine and Josh's paychecks) was legal fees. No, I didn't find myself in hot water with the law, I finally sucked it up and dealt with a lot of long-standing legal tasks that needed to be handled: new contract, copyright filings, and the (slow, slow, slow) trademarking process for my Alignthority™ system. Why did it take me so long to get this important stuff tackled? I was afraid of being a bad client, or "getting...
Hello Reader, Have you ever asked Siri or Google how to do something? Here are some examples: How do I invest for retirement How to plant an edible garden How to price my consulting services How to get started mountain biking How can I travel using points How to hire a trademark attorney Fun-ish fact: I generated all of those examples using Google's autocomplete searches. Those are phrases that pop up when you type into the browser. A lot of searches start with "how," both in search engines...