🎯 What's the first step in creating a marketing plan?

Hello Reader, Andrea and I were chatting yesterday, as we were doing planning for our own company, about the phenomenon of folks wanting to work with us, but saying that they "don't feel ready." This had just come up in one of my "ask me anything"-style strategy sessions as well, that question, "What do I need to do to be ready?" There are lots of specific reasons why different people feel this way, but the crux of it is that they believe undertaking strategic marketing planning requires they...