When Marketing Fails the Gut Check Test 📝

Hello Reader, Six years ago I wrote a newsletter that changed the trajectory of my business. It wasn't the best piece of writing I'd done, in fact, it was kind of mediocre (I have high standards for myself). I was basically doing a "thinking out loud" processing of what was really bothering me about marketing at the time. And it turned out, a whole lot of other people agreed with me—and it sparked a bunch of great conversations, connections to like-minded folks, and, after a few years, my...