The status quo of modern marketing isn't designed for you and me.The hard truth is that most marketing strategies are designed for massive corporations, while small businesses, consultants, coaches, and other experts are left feeling that the advice they’re given just doesn’t fit—and they’re right. We have two choices: we can struggle to force our businesses into an ill-fitting mold, or we can reinvent a system that works for us and allows us to thrive. I don’t know about you, I prefer door number two. 💌 Reach our team at hello@smco.studio. 🌟 Ready to work together? https://sarahmoon.net/get-started
Why search? 👀
Hello Reader,
I was asked recently in my Instagram DMs why I am so pushy about my clients being visible in Google and showing up and doing the work to elbow their way into the top results. Here's why:
👉 Reality: 80-ish percent of people search Google three-plus times per day.
👉 Reality: 72 percent of people only click organic results, not ads.
👉 Reality: Google searches drive 1000 times more traffic than social media platforms.
That paints a very clear picture: In order for your reach to be expansive, you've got to be visible in search.
Oh, and think you're the exception to these stats because your audience is younger, older, hipper, or nerdier? Think again! These stats have some, but not substantial, variation across demographics.
📺 Want to hear me talk about this for a minute? The video below is excerpted from a recent workshop, and it conveys why I feel so strongly about this reality:
💫 My wish for all the business owners, organizations, and entrepreneurs reading this is that your brilliance gets found, and that your audience and impact expands.
That's why search matters. If you're not leveraging it, you're self-limiting your potential impact. Full stop.
Warmly,
Sarah
Founder, Sarah Moon & Co
sarahmoon.net | hello@sarahmoon.net
Like these emails? Here's how you can work with our team at SM&Co!
⭐️ Aligned Authority™ Accelerator: This our full service track, with three tiers of strategy meets done for you solutions. You will work with our team for three months—it's pretty incredible. If you've ready for strategy, support, and fabulous implementation, this is the thing for you.
⚡️ Spark Sessions: Our Spark Sessions program is the quick, intensive boost of marketing + business strategy folks have been asking for! This is a structured, co-creative experience with me (Sarah) over three 120 minute sessions that will uncover the marketable perspective, aka your marketing framework, that’s uniquely you—and the best path for marketing exactly that, with integrity and ethics. If you don't have a marketing model/framework, this is where you should start. Plus, we'll co-plan your search-first content marketing so you can stop guessing and start creating content that's focused and strategic.
💛 Strategy Sessions: I've offered these for years and years and I won't stop despite all the "experts" telling me I shouldn't have a lower cost offer. I find that new and past clients alike love having the option to book a quick hour when they need to, so I'm ride or die with my strategy sessions program. I have reduced my availability for these, however, so I'm recommending folks plan ahead a bit more than in the past.
🔎 SEO Solutions (limited availability): If your next best step is a done for you SEO audit, full-site SEO optimization, or SEO-based marketing funnel, reach out for details. We offer these options on a limited basis, so start the conversation early!
Hi! I'm Sarah Moon!
The status quo of modern marketing isn't designed for you and me.The hard truth is that most marketing strategies are designed for massive corporations, while small businesses, consultants, coaches, and other experts are left feeling that the advice they’re given just doesn’t fit—and they’re right. We have two choices: we can struggle to force our businesses into an ill-fitting mold, or we can reinvent a system that works for us and allows us to thrive. I don’t know about you, I prefer door number two. 💌 Reach our team at hello@smco.studio. 🌟 Ready to work together? https://sarahmoon.net/get-started
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