The status quo of modern marketing isn't designed for you and me.The hard truth is that most marketing strategies are designed for massive corporations, while small businesses, consultants, coaches, and other experts are left feeling that the advice they’re given just doesn’t fit—and they’re right. We have two choices: we can struggle to force our businesses into an ill-fitting mold, or we can reinvent a system that works for us and allows us to thrive. I don’t know about you, I prefer door number two. 💌 Reach our team at hello@smco.studio. 🌟 Ready to work together? https://sarahmoon.net/get-started
You don't have to... 💥
Hello Reader,
Is your inbox already full of Black Friday offers? How about Cyber Monday previews?
Mine too.
What's standing out this year (even more than last) is that I'm getting loads of these from service and consulting based businesses. And... that's great, if that tactic is aligned with your overall marketing and sales strategy.
But here's the thing, you won't hear about a BF/CM deal from us. It's 1) not something I have the bandwidth for at the moment 2) it's not in our plan for the year. We all believe in our plans and follow them. (It's what I tell clients too: Create a plan you believe in, and follow it.)
What I'm hearing from a lot of folks is that they feel obligated to create a new service or a discount or something to be part of this phenomenon.
You don't have to.
It's all optional.
If you want to experiment with offering something for this season, try it—the worst case scenario is you get good data and can make an informed decision about doing it or not doing it in the future.
If you don't want to try Black Friday as a tactic for your business, simply don't.
If you're worried about missing out, FOMO (fear of missing out) is just a feeling and you're not missing out on anything. If you're an "opt outside" person, cool (by the way, how great is REI's #optoutside marketing movement?).
This is your permission slip (yes, I have this sort of power) to create an email filter and hide that stuff from you inbox. Or don't.
It's up to you—no matter what anyone else says.
Talk soon,
Sarah
Like these emails? Here's how you can work with our team at SM&Co!
⭐️ Aligned Authority™ Accelerator: This our full service track, with three tiers of strategy meets done for you solutions. You will work with our team for three months—it's pretty incredible. If you've ready for strategy, support, and fabulous implementation, this is the thing for you.
⚡️ Spark Sessions: Our Spark Sessions program is the quick, intensive boost of marketing + business strategy folks have been asking for! This is a structured, co-creative experience with me (Sarah) over three 120 minute sessions that will uncover the marketable perspective, aka your marketing framework, that’s uniquely you—and the best path for marketing exactly that, with integrity and ethics. If you don't have a marketing model/framework, this is where you should start. Plus, we'll co-plan your search-first content marketing so you can stop guessing and start creating content that's focused and strategic.
💛 Strategy Sessions: I've offered these for years and years and I won't stop despite all the "experts" telling me I shouldn't have a lower cost offer. I find that new and past clients alike love having the option to book a quick hour when they need to, so I'm ride or die with my strategy sessions program. I have reduced my availability for these, however, so I'm recommending folks plan ahead a bit more than in the past.
🔎 SEO Solutions (limited availability): If your next best step is a done for you SEO audit, full-site SEO optimization, or SEO-based marketing funnel, reach out for details. We offer these options on a limited basis, so start the conversation early!
Hi! I'm Sarah Moon!
The status quo of modern marketing isn't designed for you and me.The hard truth is that most marketing strategies are designed for massive corporations, while small businesses, consultants, coaches, and other experts are left feeling that the advice they’re given just doesn’t fit—and they’re right. We have two choices: we can struggle to force our businesses into an ill-fitting mold, or we can reinvent a system that works for us and allows us to thrive. I don’t know about you, I prefer door number two. 💌 Reach our team at hello@smco.studio. 🌟 Ready to work together? https://sarahmoon.net/get-started
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