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Hello Reader,

I had a call with a potential client this week, and we were chatting about different levels of marketing, especially when we're talking about organic marketing via the search engine, and I explained how I typically approach things like this:

1. Get foundations in place;
2. Enhance those foundations with content for solution-aware folks;
3. Attract problem-aware people with a content strategy for your blog (e.g. create articles).

And they made such a great observation I thought would be useful to you. They said, "I don't even know what I'd write articles about."

Which, actually, is a very, very legitimate feeling! It's easy to forget that not everyone spends their days brainstorming content ideas. (Real talk: I am sitting around thinking up blog posts ideas every day, but normal people definitely are not.)

But the truth is, your best first content ideas have already been presented to you.

My answer to that really excellent observation is that the best "starter articles" aren't those we dig up in a keyword tool. Nope!

Those best, first ideas actually should come from real conversations with real people.

By that I mean that when you have an inquiry, a get to know you call, or a first appointment your people likely have common initial questions. For me, it's often things like:

• Do I need to redesign my website to "do SEO"?
• Do I need to do everything all at once?
• I don't like ads, do I have to run ads to do marketing right?
• What if I don't have a brand?

Just from those four examples I could mine loads of article or blog post ideas, which could easily become other things like newsletters, YouTube videos, or social content.

The reason I like folks to start with the real questions from real people is that you have PROOF that your audience cares about these things and, just as importantly, it will likely be EASY for you to actually create that article or post because you've answered it a million times.

Something simple that you know will work well for you is a nearly instantaneous win—and we love wins!

If I start someone off with something difficult, I know from experience that it's going to be hard to create momentum and that frustration may be on the horizon.

Why this approach works for your audience:

• Proof of Relevance: You know your audience cares because they've asked the question directly.
• Ease of Creation: You've likely answered these questions countless times, making content creation a breeze.
• Builds Trust: Addressing real concerns establishes you as a knowledgeable and empathetic expert.

So, if you've ever wondered where to start, start with the easy win, sure thing! Here's how:

1. Take a moment to write down the top 3 questions you get from clients or prospects.
2. Then, choose one of those questions and outline a blog pos you could create.

Let me know if you try this trick by hitting reply (seriously, I want to know!).

Talk soon,

Sarah