Sarah Moon

Hello Reader, Almost ten years ago to the day, I met my hairstylist Ally. Ally is the best, but no lie, the reason I initially decided to have her fix my too long, gone a year-plus without a cut, hair was because her bio mentioned she had a dog named "Curl"—naturally, I figured we'd get along! When I had my first appointment, I sat down and Ally asked me the usual question, "So what do you want to do with your hair?" To which I replied, "You can do anything you want except give me bangs."...

Hello Reader, Last week, I taught a fun workshop about website migrations and I found myself saying multiple times something like, “Listen, we don’t want this to be exciting! There are very few occasions I want a thrill in business. Let’s keep this as boring as possible.” Of course this is true in the very glamorous and exciting world of website migrations, but it’s also true in most areas of business. I don’t know about you, but I don’t want my business finances or marketing to feel like a...

Hello Reader, 👉 If you're reading this before 11am Pacific, there's still a chance to join the live workshop I've teaching today, all about website migrations and SEO. Learn more here! In light of all the chatting I've had in my inbox lately, and as a follow-up from last week's newsletter, I thought I'd do a brain dump on my last point about trying new things to get the word out and raise awareness of your business. Remember, that's the "Discover" segment of our marketing ecosystem. (Some...

Hello Reader, I tried to think of a way to soften my subject line this week, but I really couldn't. My intention is never to stress you out or add overwhelm to your world. But it's got to be said, the internet is a messy place. And thanks to Meta's (parent of Facebook, Instagram, Threads, WhatsApp) announcement that they're turning their properties into unmoderated free for alls of disinformation and hate speech, anyone doing marketing or running a business using the internet (so, all of us,...

Hello Reader, A client did something super mean and mentioned—after I nudged them to talk about their services in their email newsletter—that they hadn’t seen me do so in quite some time. 🤨 Whoops, this is 100 percent true. I hate it when my own advice gets repeated back to me—it’s the worst, right? Here’s how I can help you: Develop your framework/model. This is essential if you’re at that weird middle place where you’re busy but have some bigger aspirations. Frameworks drive your marketing,...

Hello Reader, I'm going to keep it short after my behemoth of an email last Friday—promise! A few of you noticed my PS from last week and snagged super affordable (seriously) early bird pricing on my first workshop of 2025. You can learn about that here. I want as many people as possible to have this information that's way too gate-kept. This has been a weird year over here, business has trucked along, Summer of SEO was a rousing success and I'm planning to make it even better in 2025, but...

Hello Reader, A few weeks ago, I talked to you about the three core elements of your marketing ecosystem: Discovery, Connection, and Belief. I tend to get pushback on this from two distinct and highly specific groups: Instagram power users and referral-driven businesses. Today, I want to talk about that second group. Many referral-based businesses underestimate the importance of ongoing visibility, such as that which comes from a discovery mechanism such as search engine optimization (SEO)....