The status quo of modern marketing isn't designed for you and me.The hard truth is that most marketing strategies are designed for massive corporations, while small businesses, consultants, coaches, and other experts are left feeling that the advice they’re given just doesn’t fit—and they’re right. We have two choices: we can struggle to force our businesses into an ill-fitting mold, or we can reinvent a system that works for us and allows us to thrive. I don’t know about you, I prefer door number two. 💌 Reach our team at hello@smco.studio. 🌟 Ready to work together? https://sarahmoon.net/get-started
Hello Reader, I hope you enjoy this special Wednesday edition of my newsletter—I'm adding in a series about SEO for subject matter experts in addition to my regular emails. If for some reason this isn't your jam, click here, and you will be removed from this series but remain on my regular list.
Here's a secret: While I obviously love SEO (search engine optimization) for the visibility in Google it creates, what I really love are all the side benefits of a smart search engine strategy. No one talks about this, but having a thoughtful, content focused SEO strategy does way more for us than we realize—here are 15 of my favorite benefits I see on the regular:
All these reasons and more are why I like SEO as a "hook" so to speak, because it's a very measurable and achievable marketing activity, but it's merely a beginning and a catalyst for bigger things. For results that are longer lasting and even more impactful. That's what happens when you own your voice online. If you're ready to get to work, join the Summer of SEO 2024 waitlist—we're going to be working on all of this together, June through August. Talk soon, Sarah |
The status quo of modern marketing isn't designed for you and me.The hard truth is that most marketing strategies are designed for massive corporations, while small businesses, consultants, coaches, and other experts are left feeling that the advice they’re given just doesn’t fit—and they’re right. We have two choices: we can struggle to force our businesses into an ill-fitting mold, or we can reinvent a system that works for us and allows us to thrive. I don’t know about you, I prefer door number two. 💌 Reach our team at hello@smco.studio. 🌟 Ready to work together? https://sarahmoon.net/get-started
Hello Reader, One of our biggest challenges as business owners is remembering that our preferences and our audience's preferences are not a single circle. We are not talking to ourselves. (I mean, I talk to myself all the time, but in the case of marketing, we're not talking to ourselves.) A lot of times people think of their audiences in terms of the decisions they themselves would make. The thing is, our clients/customers/etc aren't as advanced as us in their knowledge as we are. So what's...
Hello Reader, Have you ever queued up a new show on Netflix and—whoops—hours later you've watched the whole thing? Who hasn't? 🙋🏻♀️ They hook us in with a great first episode and dangle teasers about what's to come, the stories that will enfold, and we just have to watch one more episode. Excellent content-first SEO is just like that. We find a hook to bring in eyeballs (ie the keywords that our audience is using). Then we pique their interest with that initial experience (thanks to well...
Hello Reader, "I'm so busy serving clients that I don't have time to do marketing." THIS. IS. NOT. GOOD. (Yes, I'm shouting.) I've heard this so, so, so many times over my two decades-plus career and I guarantee you that there's nothing noble in being so busy that you can't take thoughtful care of your own business. I don't want you to "so busy" your way out of business. Yes, this happens to successful people—more than you know. Here's what it looks like: Another one of my famous, ehhh,...