Hi! I'm Sarah Moon!

Authority Means "The Standard" Doesn't Apply

Published 4 months ago • 1 min read

Hello Reader,

👉 Reminder: Registration for my Image SEO Workshop is open and will be hosted live on Nov 8. (Yes, we always provide recordings.)

👉 Reminder #2: Mastermind applications are open. We'll begin reviewing them in November.

I've been thinking a lot about how "industry standard" answers often don't apply to my clients (or me for that matter). Take search engine conversations—I have "official" answers, and then I have "but my people" answers.

For example, "How long does SEO take to work?" This is probably the top question I'm asked by potential new clients.

My go-to answer is the "industry standard" of three to six months.

Statistically, this is absolutely true. It's the responsible answer.

Except I'm also kind of lying.

For me and my clients? It's often a whole lot faster. We are are all aiming to shake up industries, not be standard. So the standard often doesn't apply. Because like I mentioned last week, brick by brick, everything we've done has supported our authority.

Case in point: I published a new piece on my own website on Monday. Twelve hours later, it was already in position one for one of my target keywords. It's hovering around 15th for the super-competitive keyword I targeted (I'm coming for you, top three!).

A couple weeks ago, I collaborated with one of my Aligned Authority Accelerator clients to target a keyword that was one they absolutely HAD to dominate as part of their marketing strategy.

The result? #1 in just five hours. Yes, hours.

I'm not going to claim to be magical, but results like this can feel like magic.

These results happen because of AUTHORITY (and it's at the core of my Aligned Authority methodology).

When you already have systems that work, when you've built your authority step by step, each new level becomes easier (basically the opposite of a video game).

If you have success attracting great clients using a purposeful strategy, search—and all other marketing tactics—will be easier. The industry standard probably doesn't apply to you a whole lot of the time. Cool, right?

Authority creates more authority which creates more authority. Which ultimately allows you to collapse time. Full stop.

Everything you're doing now—fine-tuning your processes, sharing your message, building your audience—will support you going far beyond "standard" a year from now, two years from now, a decade from now.

Authority means the "standard" doesn't apply.

Talk soon,


P.S. When you're ready to dive into a marketing strategy that leverages your strengths, I'm your gal. Reach out and we'll schedule an Alignment Call to figure out your best path forward together.

Hi! I'm Sarah Moon!

The status quo of modern marketing isn't designed for you and me.The hard truth is that most marketing strategies are designed for massive corporations, while small businesses, consultants, coaches, and other experts are left feeling that the advice they’re given just doesn’t fit—and they’re right. We have two choices: we can struggle to force our businesses into an ill-fitting mold, or we can reinvent a system that works for us and allows us to thrive. I don’t know about you, I prefer door number two. 💌 Reach our team at 🌟 Ready to work together?

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