The status quo of modern marketing isn't designed for you and me.The hard truth is that most marketing strategies are designed for massive corporations, while small businesses, consultants, coaches, and other experts are left feeling that the advice they’re given just doesn’t fit—and they’re right. We have two choices: we can struggle to force our businesses into an ill-fitting mold, or we can reinvent a system that works for us and allows us to thrive. I don’t know about you, I prefer door number two. 💌 Reach our team at hello@smco.studio. 🌟 Ready to work together? https://sarahmoon.net/get-started
Hello Reader,
I was emailing with my friend and colleague Nic from Studio Clvr after last week's newsletter, because I'd made a joke about including my framework/model whenever I get a chance. (She said something very kind like "I support you sharing this all the time " and we chatted a bit.)
As a reminder, it's this:
I was telling Nic that I love frameworks—they're such a valuable tool for literally anyone. Having a codified model is effectively documenting your thinking, and making it an official tool in your work. The Venn diagram I use is inspired by Simon Bowen's Genius Model but there are many useful model or frameworks out there you can look at for examples.
I have another model/framework that I don't share publicly that I use as a tool for evaluating the stage someone is at in their authority-building. This looks like a pyramid. I refer to it, and its accompanying evaluation, all the time when I'm talking to people.
Yours can be a simple list, a bullseye (I use this to illustrate content's role in thought leadership development), a process diagram, whatever—visuals help some brains, but they're not a requirement.
While your model or framework doesn't have to be in a particular format, the act of codifying it is essential to truly building an authority-based business because it centers your big picture thinking and says "Yes, I've created something original and unique." Which is extremely beneficial—here are some tangible uses/results for codifying your thinking and methods:
I could go on and on, but you get my point (I hope): codifying your work matters. Because your work matters.
Talk soon,
Sarah
P.S. Does this intrigue you? I help our clients codify their marketing movement in our 1:1 Spark Sessions program. Hit reply for more info!
The status quo of modern marketing isn't designed for you and me.The hard truth is that most marketing strategies are designed for massive corporations, while small businesses, consultants, coaches, and other experts are left feeling that the advice they’re given just doesn’t fit—and they’re right. We have two choices: we can struggle to force our businesses into an ill-fitting mold, or we can reinvent a system that works for us and allows us to thrive. I don’t know about you, I prefer door number two. 💌 Reach our team at hello@smco.studio. 🌟 Ready to work together? https://sarahmoon.net/get-started
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