The status quo of modern marketing isn't designed for you and me.The hard truth is that most marketing strategies are designed for massive corporations, while small businesses, consultants, coaches, and other experts are left feeling that the advice they’re given just doesn’t fit—and they’re right. We have two choices: we can struggle to force our businesses into an ill-fitting mold, or we can reinvent a system that works for us and allows us to thrive. I don’t know about you, I prefer door number two. 💌 Reach our team at hello@smco.studio. 🌟 Ready to work together? https://sarahmoon.net/get-started
Your inbox is probably overflowing...
Hello Reader,
If your inbox is overflowing, you may want to re-read my newsletter from last year, about how you can just... opt out. I re-read it myself as I was getting ready to write this newsletter and it was a good reminder.
What I wish I'd included in that newsletter is that it's also super okay if you WANT to do all the sales stuff. It was implied but not explicit. My advice is that's the case: always ask yourself if what you're snapping up is something that was in your plans anyway, or if you just want it because it's a deal.
I'm going to share a few goodies from friends and colleagues (some are affiliates, most aren't) and if you weren't looking for anything along these lines, just archive this email and move on.
Sound good?
From Team SM&Co
- Use the code BFCM23 now through Monday at midnight Pacific for a discount on our courses.
- Use the code BFCM23 (very limited number available) for a promotional price on our SEO Audit & Opportunities Program. IMPORTANT! The 1:1 with me will happen in Jan. 2024—do reach out with any questions by hitting reply, as the discount code can be wonky to use in our CRM, unfortunately.
Amplifying the Community
I have been/will be sharing wonderful offers from folks in our community all weekend long over on Instagram. You can find them all in this highlight. Here are some of them that I wanted to call special attention to (a couple I'm an affiliate partner for—indicated with an asterisk, but most are just folks I think are doing cool stuff.) This is quite a unique lineup of folks, so I hope you discover someone new to you!
- Kerstin Martin is having a "pivot sale" on all of her amazing courses, included one option to buy everything in her shop. This runs through the end of the year. Massive congrats to Kerstin on the big business shift!
- My friend Stacy Reed*, whose podcast I was recently a guest on, has a great deal for 50% off her Facebook and Instagram ads course. She's the only ads person I trust—seriously.
- My client and friend Chrysta Wilson is offering her Disrupt Your DEI course at a massive discount. Use the code NOV200 to get a massive discount.
- My friend Lauren Selfridge, a therapist who has the cutest cat ever, has created a beautiful toolkit for people living with chronic illnesses to help them navigate the holiday season. If this is you or someone you love, this is an invaluable resource. Use the code JOYFUL for a 40% discount.
- My client and friend Sandra van der Lee* has created a very cool system for getting started with email marketing. Hands down, email is one of the highest impact marketing tactics you can use—and I know it's intimidating.
- My friend Marissa Axell is an awesome cycling coach—and I've bought two of her programs. She's having an incredible sale on almost all of her stuff in her brand new store. Use the code BFCM30 for a 30% discount. Even if you are a Peloton user and not an outdoor cyclist, many of her plans are for you—seriously!
Like I said, check out my Instagram for more goodness.
On behalf of our team, most of all, I'm thankful to all of you for inviting me into your inbox. It's so appreciated and I never take it for granted.
Warmly,
Sarah
Hi! I'm Sarah Moon!
The status quo of modern marketing isn't designed for you and me.The hard truth is that most marketing strategies are designed for massive corporations, while small businesses, consultants, coaches, and other experts are left feeling that the advice they’re given just doesn’t fit—and they’re right. We have two choices: we can struggle to force our businesses into an ill-fitting mold, or we can reinvent a system that works for us and allows us to thrive. I don’t know about you, I prefer door number two. 💌 Reach our team at hello@smco.studio. 🌟 Ready to work together? https://sarahmoon.net/get-started
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