Discover > Connect > Believe ⭐️⭐️⭐️

Hello Reader, Are you ready for some extremely fancy drawings??? I know you are! I spend a fair amount of my time each day explaining how people discover new services or products. Many folks want their ideal clients to move in a straight line (I blame the 200+ year old concept of marketing funnels for this). Here's what we hope our marketing and sales process looks like: And, yes, sometimes this does happen. Most of the time it does not. That's because we humans are complex creatures and our...