Sarah Moon

Hello Reader, Before I get started, here are a some housekeeping notes: My good friend and colleague Jamar Diggs and I are back for our annual December gabfest and you're invited. This is always a blast and this year our theme is loosely predictions and trends. Sign up for free for this Dec 6 live event. I mentioned this in a PS last week but I wanted to reiterate that I'm considering hosting an affordable live workshop on how to plan changes to your website without tanking your visibility in...

Hello Reader, Lately, I've been thinking a lot about networking, and how way back in the day—you know... 2009 or so—networking was the backbone of my business development. Now, you'll often hear me complaining about networking. Which, honestly, is too bad. The thing is, I really like building relationships, making recommendations to awesome people I know, and learning about the cool work other people are doing! However, that's definitely not how it feels when "doing networking." In fact, I'm...

…was a screw up. That's right, Reader. Once, I forgot to write the subject line in my email newsletter and somehow sent "A" as the subject line and it resulted in an astronomical open rate. Oh, it also had great engagements too—people replied and said things like, "Oh this is clever." I was horrified. Partly this was an ego thing. After all, I do think about my subject lines and try to write something that people will find interesting enough to open. And it turns out, a screw up was the one...

Hello Reader, If I had a nickel for every time I've had a conversation with a colleague or a client about unsolicited feedback they've received, well, I'd have a nice pile of nickels here on my desk! Complaints happen to us all, and I absolutely understand how dealing with unexpected complaints can be jarring and create self-doubt. In fact, I know folks who've changed their entire business thanks to one complaint! And sometimes these complaints are merited. I've definitely had weird tech...

Hello Reader, 👉 First, a heads-up that my shop is going to be hibernated for a few weeks starting in early November while Josh and I do a big migration to a new learning platform. Some courses are also going to get updates and edits during that time as well. If there's anything you've had your eye on, use the code BIGMOVE for a very, very nice discount. You'll also be moved to the new platform and get any updates we add when it all goes live later this year, so don't worry about losing...

Hello Reader, My newsletter this week was supposed to be about how to deal with complaints in your business. I have a whole bunch of handy tips I was excited to share, but... that was not meant to be. Instead, all those plans were derailed by an emergency move of my website from one platform to another. Fun stuff, right? I’m not going to go into the details is why this is necessary, but to say that it was just a few days from the whole thing falling apart due to issues way beyond my control...

Hello Reader, I've been thinking a lot on a question I answered awhile back. Someone asked me, I think it was in the Instagram DMs, if I think "negative marketing" works. Now, by this they meant that kind of marketing that's centered around what you're not. We see this a fair bit in online-first business spaces where folks spend a lot of time on messaging that's essentially, "These people are bad, but I'm the opposite." This is different from the Movement Marketing ethos which is solution...