Sarah Moon

Hello Reader, 👉 Reminder! My brand new Squarespace SEO course is open for enrollment through April 15! Check out the details in this newsletter and on this page of my website. Newsletter subscribers get a special price by using the code HACKSLAUNCH. In my Alignthority® approach, everything starts with getting crystal clear on who you are as a "brand" (not my favorite word—it feels very corporatist in the context many people in the marketing world use it, distilling ideas and actions of humans...

Hello Reader, Please note, I will be promoting my new course over the next week. If you're not interested, I will likely mention it in my weekly email, but you can opt out of special emails about it by clicking this link. Today I wanted to tell you about Squarespace SEO Hacks, my on-demand course designed to help Squarespace website owners and designers alike overcome SEO overwhelm in order to make their beautiful Squarespace website work hard for them, attracting clicks and clients 24/7. 👉...

Hello Reader, In my city, they recently released a survey about public service usage. It was FASCINATING. Only 22 percent of people reported using "government services." And yet, over 90 percent use their neighborhood parks, almost 70 percent use their local library, and we can safely assume that essentially 100 percent use sidewalks and roads. See the disconnect? People don't realize these are services provided and maintained by our local government. (Sidebar: Admittedly, as a former public...

Hello Reader, I had a call with a potential client this week, and we were chatting about different levels of marketing, especially when we're talking about organic marketing via the search engine, and I explained how I typically approach things like this: Get foundations in place; Enhance those foundations with content for solution-aware folks; Attract problem-aware people with a content strategy for your blog (e.g. create articles). And they made such a great observation I thought would be...

Hello Reader, Awhile back, I decided I was sick and tired of disposable pens. I write down so much and so I blow through pens, even good quality ones. I'd been using a little Kaweco Sport fountain pen a bit in my watercolor painting hobby and I thought, "Well, fountain pens are a lot less wasteful." So I got a nice-ish piston filler fountain pen and some (very sparkly) ink. (Here's a video that explains how that works, it's cool!) Problem solved! I know you might be thinking, "But Sarah, just...

Hello Reader, Let me be clear: I don’t use SEO as a cornerstone marketing technique because I love google. In fact, they’ve really lost their way as a company since they ditched the "Don't be evil" slogan. I don’t do this work because I’m obsessed with the thrill of a number one ranking. Sure, it’s obviously a fabulous return on investment and a great “top of funnel” strategy, but those metrics aren’t what excite me. Nope, what excites me most about SEO strategies is that it’s still a...

Hello Reader, Ever felt like the marketing advice you're getting just... doesn't fit? Like you're trying to wear someone else's favorite super soft hoodie? Yep, same here... (And this has literally been my job!) A moment that’s stuck with me for a long time happened when I was working with one of my Spark Sessions clients (forgive me if you've heard this story from me before—I love to tell it), and they voiced this exact frustration. It sparked something in me, and I blurted out: "The system...