Sarah Moon

Hello Reader, Because I'm late to all the parties, at my house we've been watching Star Trek: Strange New Worlds, which, yes indeed, came out three years ago. Folks, it's fantastic. They grabbed us with a don't blink pilot episode, dropping hints about the unfolding narratives and future twists, and we just had to hit "next." What's with Spock and that nurse? How will the captain deal with that thing we know from watching Discovery? Oh, and what about Number One's big secret? Like I said,...

Hello Reader, One of the issues I've been monitoring and keeping an ear to the ground on is the impact of Google's AI summaries at the top of the search engine results pages (aka SERPs), as well as searches in chatbot Large Language Models in general (think ChatGPT etc). This is what those AI generated search results look like. Now, before I get more into this, what surprised me when I was trying to find a screenshot to include was that I actually had to do several searches to get an AI...

Hello Reader, This week, a consulting client of mine asked me a great question that's had me thinking for days. "How do I choose what marketing to do each week?" Listen, I'm not a productivity expert (in fact, I despise the concept of productivity; statistically we humans are exceedingly productive and squeezing more out of us in service of more productivity is simply bad for the world), but I've got a lot of years' experience juggling competing interests and haven't given up yet! Here's how...

Hello Reader, Please note, I will be promoting my new course over the next few days. If you're not interested, I you can opt out of special emails about it by clicking this link. Got questions about Squarespace SEO Hacks? I've got answers! But firstly, I wanted to invite you to my AMA about Squarespace SEO this Monday (yes, there will be a replay). Sign up here. Does this course cover schema/page speed/no-indexing/some other specific thing? Squarespace SEO Hacks covers a number of smaller...

Hello Reader, 👉 Reminder! My brand new Squarespace SEO course is open for enrollment through April 15! Check out the details in this newsletter and on this page of my website. Newsletter subscribers get a special price by using the code HACKSLAUNCH. In my Alignthority® approach, everything starts with getting crystal clear on who you are as a "brand" (not my favorite word—it feels very corporatist in the context many people in the marketing world use it, distilling ideas and actions of humans...

Hello Reader, Please note, I will be promoting my new course over the next week. If you're not interested, I will likely mention it in my weekly email, but you can opt out of special emails about it by clicking this link. Today I wanted to tell you about Squarespace SEO Hacks, my on-demand course designed to help Squarespace website owners and designers alike overcome SEO overwhelm in order to make their beautiful Squarespace website work hard for them, attracting clicks and clients 24/7. 👉...

Hello Reader, In my city, they recently released a survey about public service usage. It was FASCINATING. Only 22 percent of people reported using "government services." And yet, over 90 percent use their neighborhood parks, almost 70 percent use their local library, and we can safely assume that essentially 100 percent use sidewalks and roads. See the disconnect? People don't realize these are services provided and maintained by our local government. (Sidebar: Admittedly, as a former public...