Sarah Moon

Hello Reader, 👉 It's almost last call for my Google Business Profile workshop—sign up here. I posted something about this in my business account's Instagram stories (@sarahmoonco) recently, but I thought I would share this observation with my favorite folks—my newsletter reads. Analytics aren’t the full story. This is why I very intentionally use the phrase “data informed,” not “data driven” when I talk about my approach to marketing. If we’re letting incomplete data drive the bus, we head...

Hello Reader, Want to listen to or watch a deep dive interview with me all about the state of search and organic discovery in 2026? Check out Small Business Casual on Apple Podcasts, YouTube, or Spotify! This is a really great, free-flowing conversation—and you get to learn a little bit about dog dancing as a bonus! As I've been promoting Local Lead Machine: Master Your Google Business Profile workshop, the most common question I've gotten is, "Does this matter if my business is remote?"...

Hello Reader, 👉 Quick reminder: Registration for my first-ever Google Business Profile workshop is now open! If you’ve joined me for a workshop or a strategy session recently, there's a very good possibility that you've heard me talk about the shift in recent years from E-A-T (Expertise, Authority, Trust) to E-E-A-T, which adds that crucial first E for Experience. Google and other search engines (including some LLMs) use this to evaluate both our websites and the content we put out into the...

Hello Reader, A few notes before we get to the good stuff! Enrollment for my April Workshop, Local Lead Machine (it's about Google Business Profiles) is now open! I'm speaking on a very cool free panel next week and you should join! My very popular Alignthority® SEO Roadmap service that I paused for a couple of years is finally back. I don't have a lot of absolutes in my world. Ultimately, I think we can take the advice that makes sense for us and leave what we don't need behind. But with...

Hello Reader, Next week, Wednesday, March 25, 2026 3:30 PM ET / 12:30 PM PT, I'm participating in a really great panel with other experts all about closing the authority gap, hosting by my friend and Summer of SEO alum Kristen of Cursor & Ink, a brand strategy firm. Kristen has put together a great slate of speakers with diverse perspectives that I think you'll love learning from! We're going to be talking about: Why authority-building is the growth strategy for expert-led businesses—and why...

Hello Reader, My first year of college, approximately one million years ago, I enrolled in beginner French. Most majors at my university required at least two years of a language and I figured I'd get ahead of that. On my first day of class, I was shocked at how quickly all of my peers were picking up on the language. They were nailing their accents, understood the feminine and masculine of the nouns, the whole deal. I felt profoundly dumb and way behind. I dedicated myself, going to the...

Hello Reader, 👉 Announcement! If you're a web designer, you're going want to sign up for Liz Ellery's web designer summit (it's free), where I'm speaking next week! It's super easy to sign up and get access to a bunch of great talks from folks who've been there, done that. Inspired by a question I got in my workshop last week (if you missed it, I'm considering re-running in in late spring), I thought I'd depart from my planned newsletter this week and talk about monetizing content on your...

Hello Reader, Do you ever feel like your marketing is just you standing on a crowded street jumping around saying, “Hey it's me, I'm over here, do you see me…”? It's not just you. From the hundreds of conversations I've had this year alone, a lot of people feel this way—everything seems noisy and crowded, more so than ever before. Recently, I saw Someone Who Was Wrong on the Internet™ claim that the solution to this is that CEOs and business owners should be spending a whopping 80 percent of...