Sarah Moon

Hello Reader, Ever felt like the marketing advice you're getting just... doesn't fit? Like you're trying to wear someone else's favorite super soft hoodie? Yep, same here... (And this has literally been my job!) A moment that’s stuck with me for a long time happened when I was working with one of my Spark Sessions clients (forgive me if you've heard this story from me before—I love to tell it), and they voiced this exact frustration. It sparked something in me, and I blurted out: "The system...

Hello Reader, Quick note: YouTube did a number on me and flagged me for... something? Which resulted in my doing a whole live while apparently being banned from livestreaming. (We believe this is a tech glitch on their end.) My sincere apologies if you showed up this week and saw nothing but a blank screen. I'm trying to get the file recovered and if that doesn't work, I'll re-record the video and pop it up on my channel. I sure felt like a jerk emailing thousands of people to join me live...

Hello Reader, Want to hear about the number one mistake I see from business owners, whether they are solopreneur types or larger entities? (No, I'm not immune from this mistake either.) Well, I'm going to be talking about this live on YouTube on Wednesday, February 19 at 11am Pacific. I'm super excited to kick off this series of YouTube videos and as a special thank you, I'll be dropping a coupon link for everyone who attends live. Here's the link: Want to add it to your calendar? Click this...

Hello Reader, Before I get into today's newsletter, a few "housekeeping" type notes: We recently did a migration of all of our current paid courses. You should have received an email about your course access. If you have a current paid course and can't access it, please email before getting mad at me—I promise it's a fixable problem! My long-retired Squarespace SEO Hacks is making a return with all new content. If you're interested in this, hit the waiting list so I can let you know about it....

Hello Reader, 👉 Quick Note: I'm doing another YouTube Live next week—come hang out if you're free, it'll be loads of fun, I promise! After my newsletter last week about the story of my hair (I hope you enjoyed it), someone replied and asked me how do I always have a story for everything? I wish I could answer that I'm just an inherently gifted storyteller with a Rolodex of perfect stories in my brain. But that would be a lie—and truthfulness is something I always promise. So how do I always...

Hello Reader, Almost ten years ago to the day, I met my hairstylist Ally. Ally is the best, but no lie, the reason I initially decided to have her fix my too long, gone a year-plus without a cut, hair was because her bio mentioned she had a dog named "Curl"—naturally, I figured we'd get along! When I had my first appointment, I sat down and Ally asked me the usual question, "So what do you want to do with your hair?" To which I replied, "You can do anything you want except give me bangs."...

Hello Reader, Last week, I taught a fun workshop about website migrations and I found myself saying multiple times something like, “Listen, we don’t want this to be exciting! There are very few occasions I want a thrill in business. Let’s keep this as boring as possible.” Of course this is true in the very glamorous and exciting world of website migrations, but it’s also true in most areas of business. I don’t know about you, but I don’t want my business finances or marketing to feel like a...