Sarah Moon

Hello Reader, Earlier this year I wrote about the importance of owning your voice. That refrain keeps dancing through my mind in nearly every conversation I have. I am fortunate enough to know a lot of really brilliant, creative, industry-altering professionals and too often they'll say something to me, or post a thought on social media, or say something in conversation with a colleague that's literally the heart of their message. And those wonderful ideas just float off into the ether, never...

Hello Reader, I'm in my friend Jamar's excellent YouTube marketing membership, the Low Lift Club, and in that program he's challenging us to use the livestream tech in YouTube to get videos up more quickly and to stop stressing about getting it perfect. (Progress, not perfection, right?) So, I'm doing a scary thing and hosting a YouTube Live on Friday, Sept 27 @10:30am Pacific. It's about my favorite hacks to make blogging for your business easier. These are super doable tactics that I've...

Hello Reader, Before we get started, enrollment for Hit Refresh, my month-long program to get your blog up and running once and for all is open. Space is limited. 👉 Join the Hit Refresh Blogging Program 👈 One of the things that shocks my clients the most is that I don't use a content calendar. 😱 The horror, right? Now, that doesn't mean I don't follow a strategy. And it certainly doesn't mean that I don't have a plan. I have both—and they work well. A snapshot of my giant content...

Hello Reader, One of the things about marketing that I find most maddening is that so often it feels like we put a whole lot of work into creating a message, a post, an article, what have you, and it's so very ephemeral. We make it, and then it just... floats away into the ether. It's kind of the worst, right? A step up from screaming into the void. Maybe. In my summer group program, I introduced the concept of Compounding Content vs Decaying Content. Now, before I get too deep into this, I...

Hello Reader, Over the years, a lot of business owners have "confessed" to me that when they first started their website, they wrote a few blog posts in their excitement about having a a real, legit home online. And then... life lifed and they never kept it up. And... never saw the benefits. This is such a common story and it's one that can feel a bit daunting. If this is you, you may be wondering: Will I look silly if I start blogging again after two, three, five years or more? What do I...

Hello Reader, Sometimes I have to remind myself to take my own advice. This week, I was feeling a bit uninspired with what to write about for my newsletter. August is typically a lower open rate for me, and I know folks are just busy right now—plus I'm just plain worn out after a busy summer! Then I thought to myself, "Sarah, what would you tell a client who had this kind of block?" My answer: "Ask yourself how you can help someone today. Write about that." Which I've probably said more than...

Hi Reader, The pervasive belief that more content is better is enough to make me kick walls (except I would stub my toe and that is the absolute worst). Post more, share more, do more, more, more, more... No one can keep up and goal posts keep getting moved. But this couldn't be further from the truth. Quality, not quantity, is the key to successful marketing. Why is less more? Relevance: High-quality content marketing that directly addresses your audience's needs and pain points is far more...