Sarah Moon

Hello Reader, A few weeks ago, I talked to you about the three core elements of your marketing ecosystem: Discovery, Connection, and Belief. I tend to get pushback on this from two distinct and highly specific groups: Instagram power users and referral-driven businesses. Today, I want to talk about that second group. Many referral-based businesses underestimate the importance of ongoing visibility, such as that which comes from a discovery mechanism such as search engine optimization (SEO)....

Hello Reader, Last Friday, I hosted my friend Jamar for a lively Community Conversation. In addition to all the laughs, it was an absolutely insightful and engaging conversation about the upcoming trends and predictions for 2025, and I wanted to share the key takeaways with you. There are ten key trends that I identified when I went through the video—and while I didn't in the moment, I see a theme: People want depth—and we only see this increasing. 1. The Rising Importance of Strategy: We...

Hello Reader, This past spring, my husband and I spent two incredible weeks in Girona, Spain, a Catalan city in northeastern Spain, nestled between the Pyrenees Mountains and the Mediterranean Sea. We absolutely fell in love with the city and can't wait to go back—it was better than everyone said, truly. One of the places on our must visit list was a cafe called La Fabrica. It, like everything else in Girona, was better than advertised. Since we ate there no fewer than six times during our 14...

Hello Reader, Come find out all about what two marketing and business strategists predict for 2025 (for free) on Friday! You're invited to Jamar Diggs' and my annual community conversation. I believe this is the fourth annual edition and it's always so much fun. ⭐️ Sign Up for Free ⭐️ Please note: If you have any trouble signing up, just hit reply with your preferred email address and we'll take care of you—I know since some updates, some people have had trouble with Crowdcast. These sessions...

Hello Reader, 👉 Don't forget to sign up to join my friend Jamar Diggs and I for a discussion next week all about trends and predictions for the new year. It's free and super fun! Confession: I despise the word "funnel" when we're talking about anything other than baking supplies or tornados. Funnel is an exceptionally imprecise term marketers use to describe how potential clients move through our marketing ecosystem, and it often ignores the nuances and complexities of human behavior. I've...

Hello Reader, Before I get started, here are a some housekeeping notes: My good friend and colleague Jamar Diggs and I are back for our annual December gabfest and you're invited. This is always a blast and this year our theme is loosely predictions and trends. Sign up for free for this Dec 6 live event. I mentioned this in a PS last week but I wanted to reiterate that I'm considering hosting an affordable live workshop on how to plan changes to your website without tanking your visibility in...

Hello Reader, Lately, I've been thinking a lot about networking, and how way back in the day—you know... 2009 or so—networking was the backbone of my business development. Now, you'll often hear me complaining about networking. Which, honestly, is too bad. The thing is, I really like building relationships, making recommendations to awesome people I know, and learning about the cool work other people are doing! However, that's definitely not how it feels when "doing networking." In fact, I'm...