Sarah Moon

Hello Reader, My newsletter this week was supposed to be about how to deal with complaints in your business. I have a whole bunch of handy tips I was excited to share, but... that was not meant to be. Instead, all those plans were derailed by an emergency move of my website from one platform to another. Fun stuff, right? I’m not going to go into the details is why this is necessary, but to say that it was just a few days from the whole thing falling apart due to issues way beyond my control...

Hello Reader, I've been thinking a lot on a question I answered awhile back. Someone asked me, I think it was in the Instagram DMs, if I think "negative marketing" works. Now, by this they meant that kind of marketing that's centered around what you're not. We see this a fair bit in online-first business spaces where folks spend a lot of time on messaging that's essentially, "These people are bad, but I'm the opposite." This is different from the Movement Marketing ethos which is solution...

Hello Reader, Quick note before I get started: I'm live on YouTube today at 10:30am Pacific. If you want to join in (or watch the replay), here's the link. You know I love SEO as a visibility tool. It's powerful and, when done the way I teach it, compounds over time, so it becomes a lighter lift as the years go on. However, it's not the only thing—especially when we're talking about blogs. To be clear: Having an active, evergreen blog on your website that showcases your subject matter...

Hello Reader, Earlier this year I wrote about the importance of owning your voice. That refrain keeps dancing through my mind in nearly every conversation I have. I am fortunate enough to know a lot of really brilliant, creative, industry-altering professionals and too often they'll say something to me, or post a thought on social media, or say something in conversation with a colleague that's literally the heart of their message. And those wonderful ideas just float off into the ether, never...

Hello Reader, I'm in my friend Jamar's excellent YouTube marketing membership, the Low Lift Club, and in that program he's challenging us to use the livestream tech in YouTube to get videos up more quickly and to stop stressing about getting it perfect. (Progress, not perfection, right?) So, I'm doing a scary thing and hosting a YouTube Live on Friday, Sept 27 @10:30am Pacific. It's about my favorite hacks to make blogging for your business easier. These are super doable tactics that I've...

Hello Reader, Before we get started, enrollment for Hit Refresh, my month-long program to get your blog up and running once and for all is open. Space is limited. 👉 Join the Hit Refresh Blogging Program 👈 One of the things that shocks my clients the most is that I don't use a content calendar. 😱 The horror, right? Now, that doesn't mean I don't follow a strategy. And it certainly doesn't mean that I don't have a plan. I have both—and they work well. A snapshot of my giant content...

Hello Reader, One of the things about marketing that I find most maddening is that so often it feels like we put a whole lot of work into creating a message, a post, an article, what have you, and it's so very ephemeral. We make it, and then it just... floats away into the ether. It's kind of the worst, right? A step up from screaming into the void. Maybe. In my summer group program, I introduced the concept of Compounding Content vs Decaying Content. Now, before I get too deep into this, I...